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Spotlight on Top Business Owners in
Wholesale & Distribution


Eclipse Cosmetics

Name: William Stancil

Location: Kenly, NC 

Type of Business:
Hair Care Products and Natural Bath & Body Products

What does your business do?
Eclipse Cosmetics manufactures and wholesales hair care products which includes; shampoo, condition relaxers, hair and scalp condition for dry hair, hair and scalp condition for oily hair, scented and unscented body wash, body oil, soaps, all natural facial wash, bath bombs, bath salts, dead sea mud, lotions, candles, foot soap, and a all natural body butter. Eclipse also distributes extension hair and wigs. Eclipse provides quality ethnic hair care products, for commercial and individual consumers at reasonable price.

When and why did you start the biz?
William Stancil purchased Eclipse Personal Care Products from Paul Dussalt Family in 1997. After reading the Philadelphia Business Journal study that reported that the buying power for African Americans was on the rise and getting assistance from the Minority Business Development Center. William Stancil decided to revamp the products to fit the beauty and bath care needs of the African American community. Industry leaders know that African Americans buy more beauty products and are less price sensitive than the general markets. Ethnic Americans have become big business in American and both multi-national and independent companies are fight for market share.

How Many People are in your Company?

Where's your office?
614 West Second Street, Kenly, North Carolina 27542

What's the toughest part of running your biz?
The hardest part of operating the business is trying to perform all of the different duties and responsibilities of the organization. While working with limited staff and until the organization is able to obtain stable cash flow.

What's the most fun part?
When individuals enjoy the hair and bath care products and become repeat customers.

Anything you would have done differently?
No, I would not do anything differently. I did not know anything about the hair care industry. I have learned and grown greatly regarding the industry.

What's next on the horizon for your biz?
What is on the horizon for Eclipse short term would be to make physical upgrades to the building. Long term would be to franchise Eclipse Hair Care and to open a full service spa.

What advice do you have for others?
The advice I would have for others would be to pick your passion and set goals. Get paid to learn and surround yourself with winners. Always believe in yourself, focus on getting rich in a niche and ask questions. Perform differently than the norm and the harder you work the luckier you will get. You know your business and your dream better than anyone. Do not allow anyone to shoot it down. Listen to what they have to say, log it away, but keep in mind only you have the ability to see the forest through the trees. In pursuit of your dreams and passion you just might have something that works. You will need to reach a balance between the critics and what your heart says.

How do you use Idea Cafe to help your biz?
I used Idea Caf� for different ideas in all aspects of my business. I am dedicated to taking my business to the next level. I believe that the Idea caf� can offer information and connections with different people in different are of business such as accounting, marketing, sales, legal and e-commerce. I am a lifelong learning and always looking in different way to expand myself.

School (where, still in school, degree)?
North Johnston High School, ECPI-Private Investigation School, Real Estate School, Insurance classes, Police Academy.

Prior jobs or business?
Co-Owner of Stancil Grill, Owner of Dixie Cleaning Service and Farming.

Favorite Food?
I do not have a favorite food. Enjoy many different foods.

What are your pets' names?
Do not have any pet's

Is there any one person or event in your life that led you to go into business for yourself?
My Father. He said that I would try many different thing and when I found it I would know. Amway

Anyone you publicly want to thank?
I would like to thank Pastor Holder, Kathy King,Dr.Ruffin, my daughter Tomekanichelle, my wife Barbara Stancil and my family for their support.

Contact Info:
William Stancil
614 west second st
Kenly, NC 27542



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