What does your business do?
SassyZenGirl's tag line is "Claim Your Freedom" and is designed to help people turn a passion or
hobby into a business by using online platforms like:
* Youtube Channel
The #1 Bestselling Beginner Internet Marketing Series teaches readers the basics of online
* Setting up a Blog or Website
* How to create a following
* SEO (Google Ranking)
* Social Media Marketing
* Kindle Publishing - which is not a strategy most people ever consider as a marketing
technique, but I have found it to be one of THE fastest and most powerful ways to generate
leads, customers and clients on auto-pilot. As a 8 time #1 Bestselling Author, I am expert on
running a successful book launch and using the Amazon algorithm to the fullest advantage
When and why did you start the biz?
Summer of 2015
I was already a Digital Nomad, mostly touring and house sitting around the US (have road
tripped through all 50 states), and was embarking on a trip around the world. I needed to
expand my income and needed location independent income streams.
At the same time, I attended a webinar on Kindle Publishing by a #1 Bestselling Author. The
challenge of having a #1 Bestseller intrigued me and I got to work, applying step by step what
was taught in the webinar - and 1 month later I had my first #1 Bestseller, a book on how to start
a blog. That book and another "Travel for Free" pretty much financed my travels, in part also
through the affiliate offers inside the books.
2016 was mostly spent learning everything I could about internet marketing, in particular SEO,
copywriting, etc, and in 2017 I expanded my book series with additional books on:
* how to build an audience
* Social Media
* Kindle Publishing
* 597 Business Ideas you can start from home doing what you love
The series is written for beginners and has been doing really well - quadrupling my income in
just a few months and I decided to further offer support and help through my website
SassyZenGirl and newly founded Facebook group for networking and support for readers and
anyone else trying to turn their passion into a business.
This is still a work in Progress - and I enjoy every moment of it!
How Many People are in your Company?
Where's your office?
as a Digital Nomad I can work from anywhere as long as there is an internet connection. I often
house sit on my travels and "offices" have been some pretty amazing locations. Currently a
finca in Spain on the Costa del Sol with ocean view, a pool and 6 adorable cats.
I'm not sure if it's allowed to post here, but this is a blog post of my 10 Best Offices of 2016:
What's the toughest part of running your biz?
Internet outages during my travels since everything I do happens online. Also, sometimes
coordinating in different time zones since most of my business is in the US.
What's the most fun part?
The joy of creating and building a business. As a former musician, creativity is part of my DNA,
yet I never enjoyed it as much as when I became an entrepreneur.
Also, the freedom of it. I "work" all day, even weekends and often evening - except it never feels
like work. I love doing it so much - but, it is my choice. No-one tells me that I have to.
Most importantly - the joy of helping people achieve their dreams. The emails I get from readers
who have found help through my books. Sharing the excitement when they go live for the first
time with their new blog - or see the first book reach bestseller status. Also, emails and
messages from my travel blog or on Facebook of people who found inspiration through the
posts or my lifestyle - realizing that it is possible for them, too. I could bring many more
examples, but this is the most beautiful part of it.
Anything you would have done differently?
I would have focused on adding more books - and a series - much sooner, rather than waiting a
What's next on the horizon for your biz?
I'm building out SassyZenGirl as a platform for people to find a way to turn their passion into a business. In a solid, responsible way - with a mind set that understands it takes time and a lot of determination and hard work. But at the same time sharing strategies and methods that can greatly advance the process - like the use of platforms to build a following and build relationships with customers and clients, rather than just pitching to them. Helping and caring first - and the rest will follow.
What advice do you have for others?
1) Have a long term mind set! - I'm not a patient person, so this was a challenge for me, but looking back, I can see how some things just take time and it is sometimes good when things don't happen too quickly.
2) Get good training! Find someone in your field who has been REALLY successful and learn
from them. Find out how they did it and repeat it. It's obviously worked and it's usually a faster way than reinventing the wheel. Being creative and innovative is awesome, but in the beginning everything is new and there is so much to learn it can be overwhelming and it's easy to get lost in details. Follow someone else's road map to start with until you are ready to branch out on your own. Just make sure that person is really successful and got there in an ethical way
3) Follow your heart! Top entrepreneurs like Evan Carmichael and Gary Vaynerchuk all preach that mantra. In important decisions, they trust their gut/heart, not their mind. We all *know* when something is right - deep down - we just often don't trust it. If you are not sure, feel into your body and see what response you get. It's usually unfailing.
4) Never stop learning - and enjoy, cherish and love learning, improving and becoming the best you can possibly be
5) Network as much as you can. Don't see others as competitors. Rather as people you can
collaborate, so everybody benefits. When comment somewhere, don't make it a pitch for your own site or business. Instead, be selfless, provide value, help people, share an interesting insight and people will naturally become interested in you.
6) Care and always think of ways how you can help your clients and customers. How you can
overdeliver and can make it even better.
7) Don't be afraid of criticism. Negative reviews are a great opportunity to grow and see ways where you can improve. They may not be fun to read, but as long as they are onstructive, they are a gold mine of information if you take your ego out of it.
How do you use Idea Cafe to help your biz?
It's an amazing compliation of resources and tips on any aspect of running a business. I love the "Coffee Talk with Experts" and the many tools and tips provided in the "running a business" section.
School (where, still in school, degree)?
Master's Degree in Music (conducting, organ, piano)
Prior jobs or business?
Music Director at churches, touring concert organist
later founded my own choir & orchestra (200 members), ran it as a business and toured the
world, incl. Carnegie Hall and a performance for the Pope on St. Peter's Square
LOVE Italian and Indian Food!
What are your pets' names?
currently (current house sit in Spain) - 6 cats: Peaches, Amber, Blackie, Coco, Albus, Cheeky
Do any of these pets help with your biz?
BIG time - they are basically running the show. Cheeky always makes sure I'm up by 7:30am.
She'll sit in front of my bed and talk until wake up. The others give company, entertain me with the most adorable postures and take me on evening cat walks around the pool for exercise. And they make me laugh when I get to caught in something.
Is there any one person or event in your life that led
you to go into business for yourself?
Many past entrepreneurs with a passion for helping people and creating something wonderful in the world: Oprah, Tony Robbins, Louise Hay
And the great innovators and visionaries who saw and believed in things, before anyone thought they were possible: Steve Jobs, Richard Branson, Mark Zukerberg, Thomas Edison
Anyone you publicly want to thank?
my Mom for instilling in me from the youngest age that I could do anything I set my mind to and for teaching me discipline (as a child she sat with me every day to make sure I properly practice the piano - which I would have never done by myself).
1649 Appian Way
Santa Monica, CA 90401