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Finance & Accounting


Coin Financial

Name: Toneisha Friday

Location: Newark, NJ 

Type of Business:
Financial Planning Concierge

What does your business do?
We are a non-profit that helps young women increase their financial literacy education and empower them to make confident and wise decisions with their money - no matter the income they bring in.

When and why did you start the biz?
I've always had a passion for the non-profit sector. Importantly, after buying my first home I realized how little I knew about the value of money before the purchase and the undertaking I went through in order to self-educate myself. I want to ensure young girls and women possessed a better understanding than me and could lead their financial victories.

How Many People are in your Company?

Where's your office?
I have a home office and we also meet monthly at a non-profit arts incubator where we reserve conference room space for our meetings.

What's the toughest part of running your biz?
With most non-profits, money is scarce. So the hardest part is finding start-up capital. Right now, we are funding it through our own wallets.

What's the most fun part?
Seeing the impact we have on young girls and showing them positive role model examples.

Anything you would have done differently?
I didn't realize how design savvy I was until I was left to build the organization website by myself. Had I known that, I wouldn't have hired a designer to create my logo!

What's next on the horizon for your biz?
We are gearing up for our first annual scholarship gala - we plan to give out two scholarships to young women getting ready to enter college.

What advice do you have for others?
Just do it. If you have a dream or goal in mind, get it done. Don't let anyone hold you back or stop you.

How do you use Idea Cafe to help your biz?
I'm too new to answer, but looking forward to exploring the grant offerings.

School (where, still in school, degree)?
Seton Hall University

Favorite Food?

What are your pets' names?
Mr. Bigg

Do any of these pets help with your biz?
Nope! He's just a lazy couch potato.

Contact Info:
Toneisha Friday
P.O. Box 25213
Newark, NJ 07101



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