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Spotlight on Top Business Owners in


Target Up Insurance

Name: Guy Richards

Location: Anaheim, CA 

Type of Business:
Auto Insurance, SR22 Insurance, Cheap Car Insurance in California

What does your business do?
Provide low cost auto insurance for drivers with SR22, DUI, tickets and accidents.

When and why did you start the biz?
April 2013, Target Up Insurance established to offer drivers with not so perfect situations, a cheaper alternative to car insurance without sacrificing coverage or service.

How Many People are in your Company?

Where's your office?
Retail shopping center.

What's the toughest part of running your biz?
Balancing the personal life with the business side of life. Being a business owner, days off are a luxury and can be exhausting at times. However, the satisfaction of helping people everyday outweighs any downfall of the responsibilities of a business owner.

What's the most fun part?
Creating new ways of servicing and educating people on how to save money on their car insurance. People are very gracious and appreciative when we show them how to save money.

Anything you would have done differently?
Interview the team your working with in more detail. Ask the right questions and lay out your vision from the beginning so, everyone is on the same page.

What's next on the horizon for your biz?
Expanding with more insurance products and online business.

What advice do you have for others?
Question everything, and always trust i your gut. At the end of the day, your priorities will be dictated by your bottom line. If tasks have no immediate or direct impact on your bottom line, then it should have low priority.

How do you use Idea Cafe to help your biz?
Understand others perspectives on dealing with day to day issues.

Contact Info:
Guy Richards
5642 E. La Palma Ste 112
Anaheim, CA 92807



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