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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Your Guide to Creating an Effective Exhibition Display Stand

 

If your business is going to be set up at a trade show, it is very important that you have a great-looking display stand. Since this stand will be responsible for promoting and representing your business, you will need to make a point of getting one that is perfect. Even those who are paying others to make an exhibition display stand for them will still need to consider a few important things. In the end you will be glad you took the time to do this research.

Importance of a Great Exhibition Display Stand

There are a number of reasons that it’s so important for you to have an incredible display stand when representing your business at a trade show. If you want to expand your business as effectively as possible, it is necessary for you to have a stand that sets you apart from the competition. The last thing you want is to blend in with everyone else. These events have thousands of potential customers that are looking for suppliers, and it’s crucial that you impress them. Your exhibition display will essentially be a handshake for each person who sees it.

A Clear Company Message

When you are going about designing an exhibition display stand for your business, you will need to make sure that it has a clear message. The stand should send a concise message about your company so that there is no confusion. It is even more important to pay attention to this if you have any products that you’ll be launching soon. The clearer your message is, the easier it will be for you to get those who attend the event to take an interest in your business. Take all the time you need to think about what kind of message you want to convey before proceeding. You don’t want the message to be too long or brief.

Subtle Use of Graphics

It is also important that you are subtle with the use of graphics in your exhibition display stand. While it’s true that you want to attract attention, you don’t want to go over the top. Too many bright colours or graphics together in one tight space could just end up looking crowded and garish. You will need to take a step back and decide if the graphics on your stand are tasteful or not. Also, make sure that you have your business’s logo somewhere on your stand so that it’s very visible. You want your stand to be attractive but not distracting, so keep that in mind.

Creating a Headline

The main headline for your exhibition should be clear, simple and straight to the point. Remember that the shorter your headline is, the bigger you can make it on your display. This headline will summarise your business and what you have to offer, so you’ll want to put a lot of thought into it. The people who see your display will most likely judge your business by your headline, so you don’t want put up just anything.

Arranging Your Table

The way you arrange your exhibition display stand is something else that you will have to take into consideration. Make sure that you put the larger items to the back and shorter items closer to the front so people can see everything you have to offer. The way you arrange your stand will have a profound effect on how people view your business. If you want everyone who passes by to see everything on your stand clearly, you will need to do this.

Promoting Your Booth

While it might seem like simply being at the exhibition event is enough, you will also want to think about promoting your stand online. Social media offers you an excellent chance to let hundreds or even thousands of additional people know about your boot. These websites have many users that could potentially help your business to grow and expand. Every business should use social media to its advantage, including when they are planning to set up at an exhibition. The more people who see your booth and know about it, the more likely you will be to take your business to the next level.

Decide What Your Giveaways Will Be

Anyone who sets up at a trade show should give away various items with their business name and logo on it. These items are a great way of promoting your business, so you will therefore need to spend some time deciding which ones you want to give away. A lot of people who set up at these events have magnets, brochures, business cards and similar items to give away to those who come by.

If you are going to print up brochures to hand out, make sure that they are informative and attractive. You want the people who read your brochures to get a real sense of what your business is like by the end. It’s also a good idea to offer small value gift certificates to people who come by your display to encourage those who visit to buy your products.

Dress Appropriately

The way your exhibition display stand looks is certainly important, but you will need to consider your own appearance as well. Make sure that you dress in formal attire when setting up at one of these events, because you will want to impress the people who come. You don’t want to look too formal, because those who come by your stand could get the wrong impression. It’s crucial that you project a professional image in every way, including your own attire.

Getting Help from Professionals

You should consider hiring professionals to design your exhibition display stand so that it will be as effective as possible. The money that you spend on these services can be a great investment, so you will need to at least keep this option in mind. If you are having trouble coming up with ideas or just want to leave the work to someone else, there are many professionals that can do this for you. If you are interested in a professionally designed stand for your business, you can take a look at this display stand company to learn more.

A creative professional will most likely be able to come up with a design for your stand that will attract lots of people. Not everyone is good at designing their own stands, and these services can save you a lot of time as well as effort. Chances are there are a number of other things that you could be doing with your time.

Don’t Overcrowd Your Stand

While it might be tempting to bring a lot of products to display on your stand, you don’t want to overcrowd it. A crowded display stand will look cluttered and unattractive to most, so make sure that you carefully select a handful of items to show off. You should display the best products you have to offer so that those who come by your stand aren’t overwhelmed by a lot of things in one small area. This will give each person some insight into what your business really has to offer.

Add Some Lighting

Adding lighting to your products can be a great way to dress up the display very effectively. You shouldn’t get too carried away, but this is something to keep in mind when putting everything together. Some lights around your display could be exactly what you need to stand out from many of the other businesses at the event you attend. You should consider putting lighting on any shelves or display cases that you bring with you so that you can attract positive attention to your stand.

Bring an Assistant

It’s definitely a good idea to have someone with you at the event to help with things that need to be done. You will want to free yourself up to speak with potential customers as much as possible, so it’s therefore important that you have an assistant. This will also allow you to take a break when you need to so that you are not just constantly at your stand the entire time. Make sure that you really trust the person you hire for this responsibility, because it is a big one.

Welcome Your Visitors

Part of conducting a successful exhibition display stand involves greeting the people who visit it. You want to come off as friendly as possible, because otherwise nobody will want to talk with you for very long. You will need to be as gracious as possible with the people who come by your stand so that you can keep them there long enough to hopefully make a sale.

If you need an exhibition display stand for an event you will be attending in the near future, it is important that you take the time to think about all of these things. Professional design services are always worth keeping in mind because of how much they can help you with getting exactly what you need.

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