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Wix vs WordPress: Which is Better for Managing Your PR Business’s Online Presence?

 

Your business’s website is its digital storefront, and its homepage should be a kind of virtual catalogue page that encourages the viewer to dig deeper. It doesn’t matter whether it’s a largely static page, an animated one, or something more interactive – the ultimate purpose is the same.

There have never been more options available for businesses who need to build a website. Whether you choose to hire someone else to do it or decide to do it yourself, you are spoiled for choice. But, when it comes to managing your PR business, there is a lot to be said for designing your own website, even if you only have limited experience in web design.

What are Wix and WordPress?

Wix and WordPress are both online platforms that enable users to build and maintain a professional and feature-rich website with minimal prior knowledge. That’s not to say that either platform is basic – both can produce professional-looking websites, and the depth of customization means you can still create something distinct.

But, trying to decide whether to choose Wix vs WordPress for a business website can be difficult if you don’t have anything to go on. Any PR business needs to be able to control its own image, so building your own website makes sense, and both platforms can serve this purpose. Below are some of the key things to consider when deciding which platform is best for your business.

Usability

Both platforms are designed to be usable by people with minimal prior knowledge. However, a crucial difference between the two platforms is that people who do have advanced knowledge of coding and web design or plan to learn in the future can harness that power in order to customize and augment their website however they see fit.

Wix doesn’t offer access to the backend in the way that WordPress does, which does mean that it is inherently more limited. However, everything on Wix is really easy to do, and there is still a considerable amount of room for you to make the place your own.

Flexibility

In terms of flexibility, WordPress wins hands down. You can turn a WordPress site into anything you choose. WordPress is perfect for people who need to get going with a website for their PR firm but want to leave room for someone to come and improve it later, which is great if you are growing. A web designer can augment a WordPress site with relative ease, especially when compared to building a website from scratch.

Support

In terms of official support, Wix is much better. The whole appeal of Wix is ease of use. As a platform that heavily markets itself towards people who don’t have any existing experience with building websites, Wix’s customer support is absolutely top-notch. With WordPress, you won’t get nearly as much help, and you will often need to do some problem solving for yourself.

Either Wix or WordPress can be used to manage your PR business’s online presence. The question is how much tinkering under the hood you want to do. Note that if you start on Wix and later decide you want to hire someone to do something more professional later, you will need to start again from scratch.

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