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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Why Websites Are Important and How to Build Them the Right Way
There’s no way to get around it anymore: you have to have a website to make it in the business world in the 21st century. Word-of-mouth alone just doesn’t cut it.
While this may feel frustrating and modernist, it makes sense: phonebooks are a thing of the past, and hardly gives a business a free chance without first extensively checking their website, Facebook, Insta, and Twitter. Keeping up with the times (and the younger generations) involves upping your website game.
Here are some tips on why and how to get your website modern-world ready.
Looks ARE Everything, Actually
Dump everything you have ever heard about beauty only being skin deep. When it comes to online presence, aesthetics and appearance is all your business has. You get one chance to wow a potential customer upon the first click. Fortunately, you don’t have to figure all of this out alone. Companies such as roud studio specialize in building beautiful websites.
You wouldn’t show up to an interview or meeting in a haphazardly strewn-together outfit. Your website is your version of “dressing up” your business for the world to see. Customers will rate your credibility based on how much pride you take in presenting your business to the public.
What Makes a Good Website?
A website that holds attention is one that is organized, clean, spacious, and not crowded. It should be easy for the client to navigate and find all the information needed. Menu options should be intuitive and easy to understand/locate. Basic information like location, hours, contact info, etc., should be easily accessible from every page of your website.
A customer should easily and quickly be able to tell a few things:
- What your product/service is
- How to acquire said product/service
- Where and when said product is available
All of this information should be presented in a clear, concise, organized, and aesthetically pleasing way. You can google good website examples for ideas if you lack creativity in that department.
Bad Websites Drive Customers Away
Imagine going into a store, and the sliding door didn’t open, the fitting room doors were broken, the bathrooms were out of order, the registers were down, everything was in disarray, and nothing was organized, etc. You would probably never set foot in that store again unless someone told you they’d undergone a heavy remodel.
Now, imagine your website. If it’s glitchy, it doesn’t work smoothly on all web browsers. The check-out portion is slow and complicated, and no one will want to give it another chance. Treat your website with the same care and pride as you’d treat a physical store.
Cut on Marketing/Advertising Costs
Having a website is the most cost-efficient way to share the news about your amazing service or product. Ad placements online are much more affordable than brick-and-mortar counterparts and have the potential for many more views. You can easily share a link between friends and family, who can share with their friends and family, and so on.
Why Should You Care?
The first thing anyone will do upon hearing about your business is looking you up, so give them something to look at and share with their friends. Customers want something they can relate to and connect to. Sharing the story of how your business came to be will make your service relatable and accessible.
Your website is your way of presenting yourself to the online community. You will reach far more people via the web than you ever will in person. If you want to grow your business, start by improving your website.
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