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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Why Business Owners Need a Blog


Many people visit a company’s website to get value, whether that is news, events, contact information, or other content. While most sites have generic value, you’ll want to stand out by capturing your target audience’s attention. You might think of blogs as places for individuals to share their opinions about a topic. But today, blogs are also being used by businesses to engage with their audience. Give it a chance to see what it can do for your organization.


Getting Found by Search Engines

When search engines view website pages, they look for new content. Then search engines place sites in results pages that fit the description of the content. Unless engines detect new content, they will not go back to your site. That’s why it is so important to have a blog. The more interesting, new content, such as text or images, you have, the more it will get reviewed by search engines. Then your pages can get ranked more specifically.

But it’s not just about getting traffic. Unless these visitors are interested in the service or product you have to offer, you will not see growth. That’s why intent SEO is so important for multiplying your revenue. Publish conversion-focused content to attract the right traffic. Use keywords specific to your industry to ensure that your site shows up in search results. It’s important to use words and phrases that your target audience is already looking for, so you’ll be found by them.


Offer Interesting and New Content to Clients

Today, it’s a competition to offer customers intriguing, new content to keep them interested. But if you can get them interested in your information and they start to regularly follow it, you have a new customer. They see each post as offering value, even if you only think of them as words. When a potential customer sees that your company cares about providing information, they’ll keep coming back for more. When they need the service or product you offer, they will be more likely to choose your company.


Drive Emails and Social Media to Your Website

Email and social media marketing campaigns are great for getting the word out about your blog. Include links to each post in emails, on social media, and newsletters to get the word out. That also encourages visitors to visit your website. When they visit, they are that much closer to converting from a follower to a customer. The key to keeping visitors on your site is to have interesting content, such as a blog. This is how the benefits of maintaining a blog come full circle.


They Only Cost Time

If you have a website already, you only have to add a blogging page to start posting. Most web hosting packages have blogging capabilities, which makes it basically free to set up. It only costs your time to run. Even if you don’t have one, there are still free platforms you can use to set up a basic blog. Many have templates so you don’t have to be a web designer to make it look good.


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