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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Which Corporate Video Production Company To Choose?

 

It is a great idea to use a video production company to produce superior content that is in line with your company’s vision. Your chosen video production company should draw from past client experience and accumulated knowledge and provide appropriate guidance on how to create the best video content package to drive engagement and call to action, be it for training, marketing or explainer objectives.

Not only do high quality videos improve your brand’s appearance in your client base, they also assist in improving audience engagement and lead conversions. In addition developing a few high quality content videos is more sustainable than producing numerous poor quality ones.

Ever since marketers started lauding the effectivity of video marketing corporate video production services have grown considerably. One of the products of this change has been explainer video strategy. They have proven their effectivity and grown in popularity over time. Research shows that only 19% of companies are yet to use an explainer video.

Deciding to partner with a corporate video company for content creation benefits your business in numerous ways. First you will be connecting with experts who are well versed in creating content that will engage your target audience. Any experience video production company will tell a captivating story that will pique your audience’s interest while leaving them with a memorable message.

You should first determine exactly what you need from a video production company before hiring them. Once you have signed an agreement it may be too late to back out once you discover that they do not meet all your needs.

Invest in a company that uses original content and is not copying stock content from internet databases. Using publicly available templates or images limits the originality of your story. If your product or service is unique or difficult to interpret your video production company will have difficulty purveying your message using stock content.

Do your homework before you agree to work with an animation studio. Find out whether they work in-house or outsource. Have they been in operation for a long time or are they just starting out? What is their experience and specialisation? Do they have a client portfolio? Have they worked in various different markets?

Go over past productions that the company has completed. You should be able to evaluate their technical and creative abilities by looking at the quality of their videos and the range of their work.

Be sure of your own preferences with regards to style and work, set clear expectations and ensure that the video production company you are partnering with agrees to meet them. Be clear about whether you need to be kept informed on a daily basis, so that the company will report to you regularly and employ the resources they require to do so.

Ensure that you thoroughly review and evaluate the production company’s experience, as well as take note of any testimonials, past work and process.

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