Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Which Corporate Video Production Company To Choose?


It is a great idea to use a video production company to produce superior content that is in line with your company’s vision. Your chosen video production company should draw from past client experience and accumulated knowledge and provide appropriate guidance on how to create the best video content package to drive engagement and call to action, be it for training, marketing or explainer objectives.

Not only do high quality videos improve your brand’s appearance in your client base, they also assist in improving audience engagement and lead conversions. In addition developing a few high quality content videos is more sustainable than producing numerous poor quality ones.

Ever since marketers started lauding the effectivity of video marketing corporate video production services have grown considerably. One of the products of this change has been explainer video strategy. They have proven their effectivity and grown in popularity over time. Research shows that only 19% of companies are yet to use an explainer video.

Deciding to partner with a corporate video company for content creation benefits your business in numerous ways. First you will be connecting with experts who are well versed in creating content that will engage your target audience. Any experience video production company will tell a captivating story that will pique your audience’s interest while leaving them with a memorable message.

You should first determine exactly what you need from a video production company before hiring them. Once you have signed an agreement it may be too late to back out once you discover that they do not meet all your needs.

Invest in a company that uses original content and is not copying stock content from internet databases. Using publicly available templates or images limits the originality of your story. If your product or service is unique or difficult to interpret your video production company will have difficulty purveying your message using stock content.

Do your homework before you agree to work with an animation studio. Find out whether they work in-house or outsource. Have they been in operation for a long time or are they just starting out? What is their experience and specialisation? Do they have a client portfolio? Have they worked in various different markets?

Go over past productions that the company has completed. You should be able to evaluate their technical and creative abilities by looking at the quality of their videos and the range of their work.

Be sure of your own preferences with regards to style and work, set clear expectations and ensure that the video production company you are partnering with agrees to meet them. Be clear about whether you need to be kept informed on a daily basis, so that the company will report to you regularly and employ the resources they require to do so.

Ensure that you thoroughly review and evaluate the production company’s experience, as well as take note of any testimonials, past work and process.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.