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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
When Content Isn’t Enough: 5 Tactics that will Boost Your Website Traffic
There is a reason why the phrase, “Content is king” is used widely in the marketing space. After all, content is the bread and butter of modern digital marketing campaigns. It allows you to spread your brand’s message, establish your authority, and generate qualified leads with targeted promotional tactics.
But with the rapidly growing number of content publishers, depending on your content alone is not a sustainable strategy.
Eventually, the amount of available content will exceed the online population’s capacity to consume them.
This will make it nigh impossible to reach your target audience unless you’re already an established brand.
Mark Schaefer describes this marketing epoch as content shock -- and the only way to overcome it is to broaden your horizons and explore new marketing frontiers that build traffic.
Allow me to share with you 3 additional tactics that will help you slice through the content noise and boost your website traffic:
1. Develop and Promote an App
According to StatCounter, Android finally overtook Windows as the most popular operating system for internet usage in 2017.
This news came a year after they declared that mobile devices have exceeded desktop in terms of web traffic.
That being said, you can no longer ignore the experience of mobile users if you want your brand to be noticed.
A typical route that you can follow is to design a mobile-responsive website that automatically optimizes for smaller mobile displays.
Unfortunately, the browsing experience you can offer with such tactics is forgettable at best.
If you truly want to develop an impactful experience for your audience, you can go the extra mile by creating your very own mobile app -- one that augments their experience with your online services or products.
For example, if you own an ecommerce store that sells gardening supplies, then you can design an app that provides DIY plant care tips.
Another cost-effective strategy is to build a Progressive Web App or PWA that integrates app-like features into your site, including but not limited to a home screen icon, offline functionality, and push notifications.
Once you decide the kind of app you wish to build, the next step is to deploy strategies that will help you boost downloads.
A tool like LinkTexting.com can help you by promoting your app to your on-site visitors.
LinkTexting works by helping you create and embed opt-in widgets in your site.
You can do it via widget codes, an app store badge, or scheduled prompts that only appear when your audience performs a specific action.
The main advantage of LinkTexting is that you can easily leverage any traffic-building strategies you already have in place.
If you have a steady stream of traffic going to your site, then you should have no problem increasing downloads for your app.
2. Offer Value-Added Services
Let’s face it, people will not come to your site without expecting value in return.
In addition to the core products or services that you offer, try experimenting with value-added offers that will encourage them to return to your site in the future.
For example, you can sell an online course and utilize your website as a portal that can help them access learning resources, track their progress, and subscribe for more lessons.
A buying guide or monthly market report also helps educate your leads, pushing them further down your sales funnel.
If you’re interested in this strategy but lack the resources to prepare everything from the ground up, then you can use an all-in-one platform like Kajabi.
It’s equipped with all the tools you need to manage your course materials, monitor subscriptions, track analytics, and more.
Remember, content alone is no longer enough to pique your target audience’s interest, especially if you seldom write about unique and actionable steps that can solve their problems.
When conceptualizing other services for your website, look for problems that your target audience wants to address.
If you prefer something simpler and cheaper, you can offer eBooks instead that can either be sold or offered as an opt-in bribe on your site.
Small businesses and undermanned startups can leverage freelancing marketplaces such as Fiverr and Upwork for the technical skills needed, particularly eBook cover design, creative writing, and editing.
However, it’s important to avoid settling for information that can easily be found across the web. If you really want your eBook to have value, be involved with the writing process and include information that is based on your firsthand experience.
Although hiring an editor to proofread and polish your eBook is a must, you may utilize an online tool like Canva to create your own cover.
It features a drag-and-drop interface and templates that help you concoct professional designs in minutes.
3. Build Relationships with Influencers
Because popular bloggers, social media pages, and other influencers can bring instant exposure and traffic to your online content, it pays for you to reach out to industry influencers.
Furthermore, they can lend some of their credibility to your brand, making it easier for you to win the trust of your target audience.
Remember that the key to a successful influencer outreach campaign is targeting the right people.
One strategy is to conduct content research with a tool like BuzzSumo to identify popular publishers in your industry.
Once inside the tool, just type in any keyword that’s related to your niche. This will generate a list of popular content -- along with the website that published them and their respective authors.
Feel free to play around with the search filters to the left to refine your search.
BuzzSumo can also help you scout your competition for content trends you can absorb.
Just input the domain or brand name of your top competitor to see the content that works well for them.
When it comes to the outreach process, a platform like Mailshake can help you finish truckloads of outreach related tasks in minutes.
It is a comprehensive blogger outreach software that not only helps you with getting bajillions of traffic, but it can also help you promote your content, build relationships with your audience, and generate leads (among other things).
Conclusion
While there are several marketing strategies that you can employ to increase your website traffic, I urge you to give the three points above a shot.
These strategies aren’t just solid in concept, but they are tried and tested to work.
If there are strategies that you’d like to share, then please share them in the comments section below.
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