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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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What Is Native Advertising and Why Is It Important

Nowadays, native advertising is everywhere.  It is all over the social media platforms, blogs and search engines. It is the actually about sharing content using paid promotions on several sites and platforms in different formats. With the intention of actually promoting the product on the platform it appears upon, the advert can always be presented inform of a blog post, banner ad, infographics, and videos. According to Outbrain, Native advertising can be defined as a form of paid media that is frequently adopted by content marketers. For instance, suggested posts on Facebook and promoted tweets on Twitter are paid posts which are targeted at the brandís potential audience. Sometimes on blogs, you will see related or recommended content from several content platforms displayed under a blog post.

Benefits of Native Advertising for Your Business

1. Stay ahead of competitors

The truth is that you can never know the exact number of competitors you have in the global market. Due to market competitions, your target audience has access to many products as they surf the internet. Therefore, creating awareness for your product as a company or individual is really important. You should try to tell your target customers who you are and why they should buy from your company. You can use native advertising to achieve this. Try Google paid ads to stay ahead of your competitor or advertise through local media. You need to promote your product to reach a larger audience so that you can increase your customer base. When carrying out the advertising, you should think about how your competitor can hurt your business if you donít have an effective strategy.

2. Increase your social reach

You can do native advertising through social media. This means you can promote your products and services via the social media platforms and increase your social reach and gain more customers. When you share your content on social media, your brand may likely get viral opportunities. You will get an increase in your brand awareness and this will even make you an authority in your field and better rankings for your website. With native ads, you can attract a new audience and grow your community. With a sponsored post on Facebook, you will get more exposure and be able to reach a wider audience.

Why Native Advertising Is Different from Content Marketing

Going by native ads definition, you can get easily engage with potential new customers by promoting your content across several platforms. In native advertising, money is exchanged between both the media platform owners and the product owners. This because the product owners pay for their products to be advertised, and they in return make the money when the viewers click to purchase or view adverts. Content marketing, on the other hand, is all about creating content to attract more audience and to increase the visibility of the brand. It is not really an advertising, even though the end result is to promote the products and services of the company and get more customers. This will lead to an increase in sales and revenue.

Why Businesses Should Do Native Advertising

As an entrepreneur or a business owner, it is important to advertise your product right through native advertising. This because this advertisement will first of all label products properly for target consumers, as pictures, additional information, and even videos are used to create awareness of the product or services.

Native advertising will bring your business local and global customers as products and service adverts placed on social medias are viewed, easily accessed and transactions can be easily done all over the world.

 

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