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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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What Is Corporate Broking and How Can Institutional Sales Help Your Business?

When you run a business, there can be times when you need to look at ways of raising funds. This can be because you have an idea for an expansion or new product that you need some capital to get off the ground, but which you know will pay off. It can be for bringing on board new talent that can help your business really fly, or to invest in marketing. Whatever your reason for needing an injection of money, there are plenty of options. Going public with an IPO and selling shares in your business is one of these.

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Is Going Public a Good Move?

Going public with your business does bring in a lot of changes. You will be more heavily scrutinised in terms of how you operate, and of course you will have to give away some of your business. You may decide that this is not the right direction for you to go in and that you'd rather stay private and take out loans to cover the costs you need, and this can be a good choice. However, by doing an IPO and raising funds from investors, you do get some good benefits. It will force you to run your business more efficiently and get your house in order in terms of your processes, and also brings in publicity as well as money. It isn't for everyone, but for some businesses it can be an extremely wise move.

How Do Corporate Brokers Help?

Corporate brokers such as W H Ireland are companies that are designed to help you as a business through the process of going public and gaining the funds you need. They cover all of the legal and practical areas of this, and it is essentially impossible to do an IPO without them. Their role is to make your business compliant as well as 'investor ready', and this may mean some changes to how you do things and how you report. Getting in touch with a good corporate broker is a good start even if you are currently only considering going public.

An IPO will change your business, and in many cases, it can change it for the better, bringing in the money to let you do what you plan to and also forcing you to work in a more efficient way. However, if this is the route you want to go down, make sure you have a good broker on your side.

 

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