Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

What Does Your Online Presence Say About You as a Business Owner?


No matter what industry you are in with your small business, you are going to need some online presence. This is 2021, and even if you are a tradesperson who has relied on word of mouth up to now, times are changing. There are 40,000 searches on Google every second, and more than 83 percent of businesses have a website. You may have realized that this is essential already, but what about your presence on social media? Are you conveying the right message to your customers on all the platforms available?

What Does Online Presence Mean?

Online presence basically means how a company or a business owner exists online. This can cover the website, the Facebook page, and the LinkedIn page. It also refers to the business owners’ personal pages. People may investigate you or your business, and they will need to see that everything is in alignment to be able to trust you. For example, if your business page is promoting healthy living but your personal profile shows you eating fast food, this is incongruent and may put potential customers off. Business owners need to carefully construct their online presence on all platforms.

Know Exactly Who Your Market Is

One common feature of the most successful businesses on the internet is that they are fully aware of who their target audience is. Small business owners can gain useful insight by looking at thriving companies and mirroring their methods for attracting customers. For instance, NetBet is an online casino UK that aims to look as exciting as possible. It wants its players to see the huge selection of games on the site and come to the conclusion that this is a fun and entertaining place.

Another good example of this would be the Veganuary. This website reflects healthy, organic, local values on all its pages. This is done with lots of green colors, and language that speaks directly to the non-meat eating crowd.

In order to get a good feel for your target market, the best method would be to conduct some thorough market research. This way, you’ll be able to understand how your ideal customers think and feel. Then, you can speak directly to them with your online content.

Gear Your Content Towards Your Audience

All of the content that you post on your website or social media pages should be designed in a way that is going to stir up emotions in your ideal customer. When they read one of your posts they will think it’s directly targeting them. For example, if you run a small gym and have found that people in your target market have struggled to overcome festive weight gain, your posts could be about how to rectify this problem. If people feel your free information is valuable, they may be more inclined to become a customer in the future.

With more people starting the buying journey online than ever before, it is imperative for small business owners to perfect their online presence. This means understanding the pains and desires of the market and creating content that speaks to the ideal customer on a personal level.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.