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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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What Does Your Online Presence Say About You as a Business Owner?

 

No matter what industry you are in with your small business, you are going to need some online presence. This is 2021, and even if you are a tradesperson who has relied on word of mouth up to now, times are changing. There are 40,000 searches on Google every second, and more than 83 percent of businesses have a website. You may have realized that this is essential already, but what about your presence on social media? Are you conveying the right message to your customers on all the platforms available?

What Does Online Presence Mean?

Online presence basically means how a company or a business owner exists online. This can cover the website, the Facebook page, and the LinkedIn page. It also refers to the business owners’ personal pages. People may investigate you or your business, and they will need to see that everything is in alignment to be able to trust you. For example, if your business page is promoting healthy living but your personal profile shows you eating fast food, this is incongruent and may put potential customers off. Business owners need to carefully construct their online presence on all platforms.

Know Exactly Who Your Market Is

One common feature of the most successful businesses on the internet is that they are fully aware of who their target audience is. Small business owners can gain useful insight by looking at thriving companies and mirroring their methods for attracting customers. For instance, NetBet is an online casino UK that aims to look as exciting as possible. It wants its players to see the huge selection of games on the site and come to the conclusion that this is a fun and entertaining place.

Another good example of this would be the Veganuary. This website reflects healthy, organic, local values on all its pages. This is done with lots of green colors, and language that speaks directly to the non-meat eating crowd.

In order to get a good feel for your target market, the best method would be to conduct some thorough market research. This way, you’ll be able to understand how your ideal customers think and feel. Then, you can speak directly to them with your online content.

Gear Your Content Towards Your Audience

All of the content that you post on your website or social media pages should be designed in a way that is going to stir up emotions in your ideal customer. When they read one of your posts they will think it’s directly targeting them. For example, if you run a small gym and have found that people in your target market have struggled to overcome festive weight gain, your posts could be about how to rectify this problem. If people feel your free information is valuable, they may be more inclined to become a customer in the future.

With more people starting the buying journey online than ever before, it is imperative for small business owners to perfect their online presence. This means understanding the pains and desires of the market and creating content that speaks to the ideal customer on a personal level.

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