What Determines the Site's Position in Google and How to Check Page Ranking?

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

What Determines the Site's Position in Google and How to Check Page Ranking?

The site's position in search engine results is not constant. They regularly change along with changes in algorithms, and external and internal optimization factors. Checking the position of the Google site is necessary for any web resource - a landing page, an e-commerce site, or a social platform. Regular monitoring will allow you to identify problems in time and adjust your SEO promotion strategy. For this, you can use a number of free and paid services such as a premium proxy, which we will talk about later.

What Affects the Site's Position in Search Results?

More than 200 factors influence the position of pages in search results. Checking the position of the site in Google allows you to understand how much these components were taken into account during optimization. Let's dwell in more detail on the key ranking indicators and their impact on the ranking in Google.

Content

Content is your site's filling: articles, pictures, videos, graphics, diagrams, etc. It should not only be high-quality and useful but also SEO-optimized since ranking by search engines and attracting organic traffic to the site depends on this.

For Google search robots, important parameters of quality content are:

Uniqueness is the absence of parts of the text taken from other resources or plagiarism of photo/video content.
Expertise - confirmation of information with statistical data, research, the opinion of real experts, and other information that the reader can trust.
Relevance - the content must meet user requests and be updated all the time. When writing a post about new technology, it is unacceptable to talk about devices released several years ago.
The presence of search phrases - the content should contain high- and medium-frequency key queries relevant to each page of the site.
Structure - all materials on the site pages should have a logical structure. This is important for ranking and will make it easier for users of the web resource to find the necessary information.

When performing SEO optimization, make sure that the content is interesting and useful to people, and at the same time, it is liked by search engines. Submit only verified information, work on uniqueness (or images, text, or video), follow the semantic core compiled by an SEO specialist, and write texts in accordance with the latest trends.

Meta tags

Meta tags are components of the page code that convey information about its content.

These include:

Title - page title. Shown in search results in a snippet. Visible only in the name of the tab in the browser.
Description - a short description of the information on the page.

Meta tags cannot be too long and must contain key queries. They are extremely important for promotion, and SEO optimization of meta tags affects the site's position in Google.

Structure

The structure of your site should be perfectly thought out. For each large category, it is better to create subdivisions so that it is convenient for the user to navigate the site.

If, while checking the position of the site in Google, you noticed that the search engines are not favorable to it, do the following:

pay attention to the technical condition of the pages;
review the structure of the pages;
analyze the breakdown of content into subheadings;
use bulleted and numbered lists;
highlight blocks of attention, etc.

Site structure is an important factor in internal optimization. So for better ranking and increasing positions in Google, it is indispensable.

Internal relinking

Relinking is the placement of links in the text to go from one site page to another. For active promotion on the Internet, it is important that hyperlinks logically connect the pages of the site, forming a kind of grid. The better the weight will be distributed in favor of promoted pages, the higher their authority will be in the eyes of search robots when checking the site's position in Google.

Remember that links should look natural and be surrounded by thematic text.

Checking positions in Google is carried out by specialized programs - services that automate and simplify the work. There are free resources with excellent but limited functionality and paid options with many features.

A detailed analysis of all the factors affecting the ranking will help to spot the weak points of the site in time and increase its ranking. As a result, you will be able to increase traffic, get more targeted actions and get positive dynamics of business profit growth. Remember that Google's algorithms are constantly changing, so you need to constantly monitor Google's position.

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