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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Valuable Business Advice for Real Estate Agents


For new real estate agents, possessing the right tools and adhering to proper advice can mean the difference between exponential growth or quickly plateauing. It could even be as bad as losing clients. To make sure that you are on an optimal path, we consulted top real estate professionals for tips and tricks on success for new agents.



With automated marketing, agents can focus on getting sales. Real estate agents are always pressed for time. There are never enough hours in the day to get things done. The best thing to do is automate the most time-consuming tasks. These are usually the most energy zapping tasks as well. With these things out of the way, you can focus on closing sales. A great all-in-one lead generation software for real estate agents creates your website, captures leads, pulls your MLS listings, and adds those listings to it’s CRM software. The software will also automate your email campaign. Some providers have advanced map-search tools so that potential homebuyers can pinpoint what they are looking for. This way leads are primed before you meet with them.


Shape Your Brand Around Your Strengths

Have a clear understanding of what you have to bring to the table that is different from other real estate professionals. This is especially true in highly competitive real estate markets. For example, a Ventura realtor needs to stand out from the pack in order to be successful. Know exactly how you wish to be perceived and how you intend to position yourself. Your tag line should clearly and uniquely communicate what that is.


Stay Motivated and Get Out

Brick and mortar retail shop owners are motivated to get up and open the doors of their business every day. As a new real estate agent you must get up every morning and get out into the field. You can not conduct business sitting in your home office. Go out into the community and meet people. Network and connect with others. Let them know that you are a real estate agent.



Develop an annual budget for all of your business expenses as well as your personal expenses. For business, you should open a separate bank account. You should also hire a CPA or bookkeeper. A profit and loss sheet is necessary to keep track of business finances. Save all of your receipts. You will need them when planning taxes with your CPA.


Provide Seller Estimates

It makes sense to provide a way for sellers to get a free estimate on their property. This can easily be done by adding a web form to your site. You can then offer a comparative market analysis for free to let the user know the current value of the home.


Concentrate Your Marketing

A great tip when starting is to put your focus into one marketing method so that you can master it from initiation onward. This could be video marketing or the use of social media. There are endless ways to market. The important thing is to put the focus on whatever you are doing until you start getting results. Far too many new agents are distracted by the newest trend. This prevents them from giving attention to their marketing idea long enough to see results.


Multiply Lead Generation

Establishing multiple lead generation channels will boost your business. You must understand that you are essentially in the business of lead generation. At all times, you must generate leads. Choose four or five ways that you like for generating leads. Having multiple techniques for lead generation is necessary for success.


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