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Using Customer Data to Fine-Tune and Personalize Your Marketing Efforts
The key to successful marketing is having an in-depth understanding of your target audience. Experienced marketers understand that the more you know about a potential customer, the more efficiently products and services can be customized to meet consumer needs. Naturally, the needs, interests, and expectations of the average consumer change constantly. Fortunately, user data can be utilized to make this process easier.
What is Consumer or User Data? Simply put, consumer or user data is information provided by customers when interacting with businesses through platforms including social media, email, company website, and more. Whether it be a name, email address, mailing address, answer to a survey, or comment on a company post, this information can be collected and used to develop a stronger customer profile. Once a customer profile is generated, companies can use the data to personalize marketing, improve customer experience, and fine-tune business processes over time.
Types of User Data Businesses collect a ton of consumer data on a regular basis. Though it can all prove important, here’s a look at the four most important types of user data to collect for a more personalized marketing campaign:
Collecting Customer Data Businesses have a number of digital resources at their fingertips that can be utilized to collect the above-mentioned customer data. With solutions like a customer data platform, they can review data collected from multiple sources in one place for more efficient personalized marketing. Here are some of the most common mediums used to collect, store, and analyze customer data:
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