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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Traveling in Style Can Help Businesses Grow

 

Every year, Americans make roughly 488 million business trips. The way in which people get around to these trips varies depending on the company that they work for. Some companies purchase their own business cars for their employees, while others will put them on trains, planes, or buses. But if the purpose of a business trip is to meet with a client, traveling with a little flash can come in handy. Other companies will wonder what type of service you will providefor them, and if they see you pull up in a nice car, it can project the image of success. In turn, it’ll allow them to think they will be successful by doing business with you.

Flashy, But Not Too Flashy

While it’s important to appear successful when dealing with a potential business client, it can be difficult to walk the fine line between confident and cocky. Do some research into the business vehicle you want to purchase. Knowing its value on the market, and how others might perceive you in the car are all factors to consider before driving off the lot. Simply going with the most expensive car available can backfire, and send a message to the client that you spend your money irresponsibly. Look for cars in a reasonably high price range (if you have the money to do so), but don’t overspend just to try to impress people.

Let the Car Speak For Itself

While you may be eager to show off your shiny new business toy, it’s important not to direct too much attention to it. Assuming your clients are savvy business people, they will notice the car, and whether or not they mention it is up to them. It can come off as too showboaty if all you do is talk about the nice, new car you’re driving. Keep in mind that all of this is to keep up the appearance of success. Successful people do not need to brag about their accomplishments in order to get credit for them, they let the results speak for themselves. Remaining humble is a likable trait that your potential clients will gravitate towards. As we all know, there is nothing more annoying than having to deal with someone who only wants to talk about themselves.

When done right, purchasing a nice business vehicle is a subtle, yet effective way to obtain more business. If your company still has room to grow, it can help attract wealthy investors or partners. If you’re already financially stable, then it will be a symbol of your success to date. Make sure you do your research and compare your options when shopping for the car, as there are many different factors to consider. Oh, and don’t forget to enjoy the car. Sure, it’s important to stay humble in front of the clients, but it’s okay to have some fun with your new purchase when no one’s looking.

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