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Top Ways to Promote Your Upcoming Event


There are several different events you might hold for your business. Maybe it’s an upcoming launch for your new products, the grand opening of your new office space, or a celebratory event for your employees after a successful year of business.


In order to get the best turnout for your event, it’s vital that you promote it. Part of your planning for this event should be regarding its marketing. You want to get the word out there to your clients and customers so they’re aware of what’s coming up. But, how can you go about doing this without spending a fortune on hundreds of ads or printed flyers?


Here are some top ways in which you can use promotion tools to maximize awareness and enhance the success of your next event.


Produce Professional Videos

Videos are one of the best ways to keep your audience engaged. Nobody wants to read huge blocks of text to learn about your event, but many people will happily watch a creative video explaining what you’ve got to offer. Around 94% of marketers agree that using video can help consumers to understand more about a particular product or service. Not only this, but video marketing revived huge levels of engagement, which is exactly what you need for your event to be a success.


Use a company like Zipinmedia to get professionally produced videos to give your business the added edge. When your videos look great, you can build credibility and trust around your brand, making your customers more likely to attend your events.


Post On Social Media

Social media is one of the best ways to promote anything nowadays. There are millions of users that log on every day to see what their favorite brands are up to. If you’ve got an upcoming event, start building the hype around it on your social media channels for at least a month beforehand.


Create engaging Instagram posts to entice your followers to sign up for the event. Hold a Facebook live to answer any questions that might have. Post some funny tweets to get your audience interested in what you’re offering. Social media is such an effective, yet creative way to market your brand, so have fun with it!


Hand Out Flyers

This might be an old-fashioned way of advertising yourself, but it still works today! Design some funky flyers that contain all of the essential details about your event, and make sure they have your name and logo printed somewhere on the front of them to boost brand awareness! Gather a team of employees and start handing them out to people in the streets. The great thing about using this traditional method of promotion is that you can have in-person interactions with your audience, as opposed to a digital interaction on social media. Your employees can have genuine conversations with the general public and answer their questions about the event there and then.


Use SEO to Your Advantage

Search engine optimization (SEO) should be used by every business to generate more leads and increase sales. It’s one of the most important factors when it comes to getting more eyes on your business. If you’ve created a webpage for your event, you must be using SEO to maximize the chances of your target audience finding this webpage online. Include specific keywords and key phrases that are relevant to the event. These are the words that people will be searching for on Google. The more keywords you include, the more likely it is that your site will rank highly on search engine results pages, and the more likely it is for people to sign up for your future event.


Run Competitions and Giveaways

People love winning. They love gaining something for free. Another great way to market your event is by running a competition or giveaway on your social media channels. Ask your audience to comment on a post or share it with their friends. This has the potential to significantly boost your reach and increase the awareness of your event. Not only this, but gifting your audience with something for free can strengthen the connection you have with them. It paints your brand in a good light and shows that you genuinely care about your customers and clients, and that you're willing to give back to them. Leave the competition running for a week or two before choosing one or more lucky winners. Gift them with free tickets to attend your special occasion.


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