Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Top Ways to Promote Your Upcoming Event

 

There are several different events you might hold for your business. Maybe it’s an upcoming launch for your new products, the grand opening of your new office space, or a celebratory event for your employees after a successful year of business.

 

In order to get the best turnout for your event, it’s vital that you promote it. Part of your planning for this event should be regarding its marketing. You want to get the word out there to your clients and customers so they’re aware of what’s coming up. But, how can you go about doing this without spending a fortune on hundreds of ads or printed flyers?

 

Here are some top ways in which you can use promotion tools to maximize awareness and enhance the success of your next event.

 

Produce Professional Videos

Videos are one of the best ways to keep your audience engaged. Nobody wants to read huge blocks of text to learn about your event, but many people will happily watch a creative video explaining what you’ve got to offer. Around 94% of marketers agree that using video can help consumers to understand more about a particular product or service. Not only this, but video marketing revived huge levels of engagement, which is exactly what you need for your event to be a success.

 

Use a company like Zipinmedia to get professionally produced videos to give your business the added edge. When your videos look great, you can build credibility and trust around your brand, making your customers more likely to attend your events.

 

Post On Social Media

Social media is one of the best ways to promote anything nowadays. There are millions of users that log on every day to see what their favorite brands are up to. If you’ve got an upcoming event, start building the hype around it on your social media channels for at least a month beforehand.

 

Create engaging Instagram posts to entice your followers to sign up for the event. Hold a Facebook live to answer any questions that might have. Post some funny tweets to get your audience interested in what you’re offering. Social media is such an effective, yet creative way to market your brand, so have fun with it!

 

Hand Out Flyers

This might be an old-fashioned way of advertising yourself, but it still works today! Design some funky flyers that contain all of the essential details about your event, and make sure they have your name and logo printed somewhere on the front of them to boost brand awareness! Gather a team of employees and start handing them out to people in the streets. The great thing about using this traditional method of promotion is that you can have in-person interactions with your audience, as opposed to a digital interaction on social media. Your employees can have genuine conversations with the general public and answer their questions about the event there and then.

 

Use SEO to Your Advantage

Search engine optimization (SEO) should be used by every business to generate more leads and increase sales. It’s one of the most important factors when it comes to getting more eyes on your business. If you’ve created a webpage for your event, you must be using SEO to maximize the chances of your target audience finding this webpage online. Include specific keywords and key phrases that are relevant to the event. These are the words that people will be searching for on Google. The more keywords you include, the more likely it is that your site will rank highly on search engine results pages, and the more likely it is for people to sign up for your future event.

 

Run Competitions and Giveaways

People love winning. They love gaining something for free. Another great way to market your event is by running a competition or giveaway on your social media channels. Ask your audience to comment on a post or share it with their friends. This has the potential to significantly boost your reach and increase the awareness of your event. Not only this, but gifting your audience with something for free can strengthen the connection you have with them. It paints your brand in a good light and shows that you genuinely care about your customers and clients, and that you're willing to give back to them. Leave the competition running for a week or two before choosing one or more lucky winners. Gift them with free tickets to attend your special occasion.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2021, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.