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Top 5 Benefits of Content Marketing to Grow Digital Businesses


As the coronavirus runs rampant, you have probably switched your traditionally physical business to an online one. Or, you are thinking about growing an online business for the first time to stay afloat.


Wherever you may be, you might be struggling to find ways to generate traffic for your website. Sound familiar?

Well if that’s the case for you, there are a few effective solutions:


If you have begun dipping your toes into the world of digital marketing, you may have heard the phrase “content is king.” So how exactly do the benefits of content marketing benefit your business?


Related article: 25 B2B Content Marketing Trends That Will Dominate in 2021

Content marketing is the key to staying relevant and creating an online presence for your business. Continue reading to find out the top 5 benefits of content marketing and how valuable content marketing will be for your business in improving its online presence!


1. Higher Brand Awareness

People don’t like to be disrupted in the middle of the day by someone trying to sell them something. This is why over 40% of internet users already have adblockers! And that number is going up.


This is where content marketing can help!


People don’t want to be bombarded with ads that have nothing to do with whatever problem they are looking to fix. What they need are relevant answers, and content marketing offers exactly that.


By creating content that strategically answers the most commonly asked questions in your niche market, you will end up with satisfied readers, who will then have a more positive association with your brand. More satisfied readers mean more possible customers.


The key takeaway is to keep your brand consistent and continue building awareness through content. This will transfer to brand recognition as the long-term goal is to make yourself a name that people know and trust.


2. More Traffic to Your Site

Adding more quality content will help your website build a larger digital footprint. This will increase the chances of your business being found in search results. This is probably one of the greatest benefits of content marketing!


In addition, when you create search engine optimized content that answers a question, you are more likely to gain a higher ranking in the search engines. Higher rankings again mean a higher chance of being found in search results.


Generate More Leads

As an added benefit, content marketing helps you educate customers on what they’ve been searching for. This will help you build a relationship with your target audience and bring your potential customers 1 step closer to making a purchase.


Leads from online marketing, or inbound leads, have a 14.6% conversion rate. On the other hand, traditional leads such as cold calling and direct mail, or outbound leads, only have a 1.7% conversion rate. In this battle, inbound leads clearly have the advantage!


3. More Trust from Your Audience

Another major benefit of content marketing is establishing trust with your audience.


Your audience is much more likely to trust your advice and recommendations when you create value without taking anything in return.


Creating new content that shows your responsiveness in your respective industry can help boost your authority and gain the trust of your audience. You can achieve this by staying on top of trends and frequently publishing relevant content.


Customers are more likely to have a positive association with your company when they see more quality content.


Become the brand that is always there – when your customer opens their email, when they pull up Instagram, and when they go to Tweet something funny.


4. Stronger Credibility for Niche Authority

Showing your expertise in your niche makes people want to buy your product over others. A consistently updated blog with SEO content is able to help you establish this credibility and maintain your image as a reputable source with specialized knowledge.


The bottom line is, you want to leave your customers feeling empowered, knowledgeable, and ready to make an informed decision. Leave your customers feeling confident – your business will benefit because of it!


5. Drive Business Growth with Valuable Content

Each of the aforementioned benefits of content marketing is necessary to build your authority as a brand. Without established authority, it will be difficult to grow your presence online.


HubSpot tells us, “Your job isn’t to close deals, it’s to open relationships.” Expertly prepared valuable content is able to do just that.


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