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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Tips for Opening a Successful Food Business

 

Restaurants and food trucks are one of the businesses that either fail or succeed very fast. If you are a business person aspiring to start a successful restaurant, we are here to help you get there.

 

Secure Funding

For every business, you need to have the right budget before launching, and it applies to food-serving businesses too. Ensure that you have enough money to buy all the cooking and serving equipment needed to start, whether you're saving up or taking out a loan.

 

Also, ensure that it will be enough to buy ingredients that can run you at least a month. That way, you won’t have to worry about running out of food to prepare. 

 

Location, Location, Location

The success of food-serving businesses mainly comes from its location and who your clients are. Open your restaurant or coffee shop near a busy street, a bus or train station, or a school. That way, you will be sure of a strong customer base.

 

Advertising: Think Outside the Box

The first thing about a food serving business is that it should be eye-catching enough to attract customers from across the street. Also, turn to social media and have Facebook, YouTube, and Instagram ads about your business. Hosting and participating in events is another creative way of ensuring your food-serving business is publicized.

 

It helps you create a strong relationship with the customers, and they also get a taste of what your business offers. Some of the things you could do are cater for a match in your local community, for a fundraiser, or host events like birthday and engagement parties.

 

In the Words of Robbie Williams, "Let Me Entertain You"

Free entertainment is one of the proven strategies to attract customers. Be it stand-up comedy, live music, or some other form of entertainment, they attract customers from the other side of town. Ensure to switch it up often to cover a variety of customers’ needs. 

 

Ensure to look for the best entertainers around town and always ask customers what they would love to see or hear next. Another creative way to entertain is free Wi-Fi. 

 

Be Delivery-Friendly

Many people sometimes prefer to have their food brought to their homes, and having delivery services will add you more of those customers. Use apps such as UberEats and GrubHub to let you offer delivery without additional staffing.

 

Hire the Right People

Ensure to look for employees who can do all the work involved in a food business, from baking to cooking various foods to making beverages.

 

Get the Right Equipment

For the best cooking equipment, ensure that you look for a credible and insured supplier. Some of the best brands to buy from are Made In Cookware, Le Creuset, Bialetti, Abbio, Calphalon, Cuisinart, Viking, All-Clad, Woll Diamond Plus, Scanpan, and T-Fal.

 

Having high-quality equipment like cookware, cutlery, and other utensils ensures that your kitchen is always running because they need minimum maintenance. Cheap equipment keeps breaking down, which means operations have to stop before they are fixed, doubling the losses. High-quality equipment needs minimum maintenance, which means that you have to spend little on them. 

 

Sure, having cheap equipment will save you the start-up money, but it will cost you much more in the long run. Also, cheap utensils like bowls, cups, and plates break often, which means that you have to replace them more frequently.

 

High-quality kitchen equipment also helps ensure that the food is always perfect because there are no chances of them overheating or failing before the food is cooked. Also, having high-quality utensils like plates and spoons ensures that your clients are happy with your presentation.

 

Safety is another concern. There have been times that restaurant fires have been associated with low-quality equipment blowing up. Equipment like microwaves and ovens have to be of high quality to avoid any fire hazards related to the high voltage used on them.

 

If you hire a pastry chef who has to work with a high-tech modern oven and other baking equipment, they will always look forward to spending time in the restaurant, unlike one who works with an oven that keeps blowing up.

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