Three Benefits to Using Wayfinding Digital Signage

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Finding your way around large places like campuses, airports, malls, city centers, and healthcare facilities can be challenging. There are rarely adequate signs to direct visitors to specific locations, while printed signs often lack extra information to locate a particular area. If you are looking to improve visitor satisfaction in your facility, digital signage is the perfect solution.

Digital signage and wayfinding will let visitors know where they are and provide directions and walking estimates for where they are going. Additionally, your guests can identify locations for places like washrooms, food courts, and banking machines. All directions on a wayfinding system are based on ease of accessibility and the shortest path, which will keep your facility’s traffic moving. The benefits of wayfinding digital signage include:

1. Make Navigation Easier

Online directories and Google maps have made it easier for people to explore their surroundings. A quick search on a laptop or mobile will show different locations and ways to their destinations. However, it can take a while to locate the precise information they want on social media pages and web directories. Besides, GPS technology does not work in indoor spaces like malls.

Wayfinding solutions convey detailed and personalized information to simplify navigation. You can add digital wayfinding kiosks to your facility’s hallways, lobbies, and entrances to assist travelers in finding their way. The tips below will make your wayfinding signage even more convenient:

Integrate Mobile

Adding mobile to your digital wayfinding systems will take navigation to the next level. For instance, you can create a custom web app that can be accessed via a smartphone for your healthcare facility. Once a visitor logs in, they will see real-time information to guide them through your business. Similarly, the digital wayfinding applications can send QR codes, instructions, and maps to a visitor so that they don’t need to look for another kiosk for directions.

Add Digital Directories

Traditionally, malls and office complexes had to update their directory manually if a tenant left the building. On the other hand, updating tenant information will only take minutes with wayfinding software. Therefore, you will provide current information to your visitors. Digital directories make it easy to find specific places or people.

Use Interactive Maps

Unlike static maps, interactive wayfinding lets users interact with screens and navigate through visual information. Visitors can also search for relevant information, which improves their experience in your facility. Additionally, you can use 3d maps as they are easier to understand.

2. Increased Engagement

Digital wayfinding solutions enhance the visitor experience and offer an engaging platform for customer interaction. When you provide directional information to guests, you reduce their frustration and increase the probability of spending money and time in your facility. For instance, you can cross-sell different products and brands in a mall and offer directions for making purchases.

Keep in mind that consumers are attracted to businesses that offer rich and fun experiences. Therefore, you can design your wayfinding solutions to address customer needs and provide up-to-date and detailed information. For example, you can run virtual tours that highlight your facility's various establishments to excite your visitors. The tips below will help you design an engaging experience with wayfinding signage:

Embrace Customization

Digital signage and wayfinding present unique opportunities for customizing a customer’s journey. When compared to static signs, digital signage lets businesses collect user data based on behavior and searches. For instance, a mall can monitor the shops that attract the most traffic and make them more visible on digital maps. These analytics will help you create personalized recommendations for visitors based on their frequently-visited locations.

Support Multiple Languages

When choosing a digital wayfinding solution, select one with multilingual benefits. Customers will get stressed if they cannot find directions to their destinations in a familiar language. Besides, providing multilingual experiences will only make your establishment more attractive to potential guests. By getting rid of language barriers, your visitors will be free to focus on getting around.

Provide Detailed Information

You can also display news, weather forecasts, and other additional information on wayfinding signs in addition to directions. For instance, a grocery store can add available products on digital screens with the directions to find them.

3. Promote Your Business

While wayfinding signs are primarily used to give directions, you can also use them for advertisements. Marketers who want to build a cohesive brand story can include wayfinding signage in their overall advertising strategy.

Digital touch screens featuring high-resolution graphics will grab customer attention, and companies can embed their brand names, logos, and colors to build familiarity. Every time a customer interacts with your map, they will see these branding elements and easily recognize your business. For instance, you can furnish digital wayfinding kiosks with the same aesthetics to create a unified feeling.

Additionally, you can encourage customers to follow your social media accounts or leave their email in exchange for coupons and exclusive deals. Digital wayfinding solutions can also create an immersive in-store experience to help your business stand out.

Wayfinding kiosks will also free up time for your employees to focus on their core tasks. It is typical for people to keep interrupting staff for directions, but wayfinding signage will help guests move independently within your store.

If you want additional revenue streams for your business, you can sell some signage space to local businesses. Wayfinding signs are strategic real estate, as long as ads are relevant to your audience.

In Conclusion

Digital signage and wayfinding are cost-effective solutions for any business looking to engage its visitors. Remember to use clear and creative signs to get visitors from point a to point b. Modern customers are increasingly seeking companies that offer rich in-store experiences, and wayfinding signage will help you create immersive adventures.

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