Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Is There a Way to Check Your Backlinks?

 

The word backlink is one of the most commonly used terms in the world of search engine optimization (SEO), and remains an important part of content marketing. A backlink is just a link to another site using some kind of anchor text. According to Forbes, these links are crucial for staying relevant and adapting.

 

So what is the big deal with backlinks and why are they so important? In the larger sense, backlinks demonstrate the placement of a particular piece of content inside the larger digital world. When a reputable website creates a link to your page, they are giving a testament to the quality of the information on your site. This will give your site a boost. But if you aren't careful, a backlink from a poor site can negatively impact your site. This is where the importance of a backlink checker comes in. Let's look at ways to check your backlinks to ensure the success of your SEO strategy.

Quality Matters

For years, the rule was that websites with the most backlinks could be found at the top of the search results for their targeted keywords. Thus, a website's backlinks could improve its search engine results. Website owners and search engine marketers devoted a bunch of money and time money and time to the science of site ranking with backlinking. The thought at that time was the more links the better!

 

Today, however, backlinks can actually hurt a site if they’re not done correctly. Not all backlinks are created equal and watching out for your external links is very important. Toxic website owners might have links from your site and that could cause your site to be penalized if they are not removed. This could result in your page rank taking a hit in search results and the web traffic you see diminish. When a search engine finds a link pointing to your site it will either count the link and improve your site's rank, ignore the link as neutral, or penalize your site because of the quality of the link. Google has created guidelines on manipulative link building, to help webmasters with backlink analysis and learn what kinds of links to avoid. Since algorithms have changed and the quality of backlinks rather than the quantity matters, checking these links is more important than ever for your SEO.

 

Checking Your Backlinks

Once your website has been around for a little while, there is a good chance that you have some backlinks pointing your way, depending on the nature of your site. Some may be good quality reputable sites that are providing a bump to your site ranking, but some may be from lower-quality sites and some may not be helping your site at all. It’s important to understand your link profile, as this will give you a clear idea of whether or not you’re on the right track.

 

A backlink checker can assist with monitoring the source of links to your page. These checkers analyze all of the links pointing to your site and then provide you with a complete picture of the kinds of sites that are linking to yours. This will allow you to take notice of any poor-quality sites that link to your site and work to minimize their impact on the success of your SEO. It could also give you an understanding of potential link building possibilities so that you can focus on gaining more positive links that could boost your site. Monitoring which pages are providing positive backlinks will also give you a better idea of the content that is generating the most interest with your audience. When you take advantage of all the potential found in the backlink checker, it could be a resource that gives you considerable insight and can help you succeed.

 

Once you have established your site and you have decided to work on your page ranking and authority with an SEO strategy, a backlink checker will be integral to your success. Checking your backlinks will boost your rank on search engine results pages.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2020, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.