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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
The importance of a proper marketing campaign in support of current and future products
You probably know that a successful marketing campaign is what makes the difference between a good product and a good product that sells. However, many still overlook the importance of having a proper marketing campaign that sets the pace for the upcoming company offers and how it can affect your sales considerably. In this article we are looking at some ways in which you can use marketing campaigns to gain a significant edge prior to the release of a new product as well as in support of already existing offers. That being said, here are some of the most important marketing strategies that need to be implemented to reach max potential.
Website
Many entrepreneurs fail to recognize the importance of great web design for their website. Studies actually show that official company website design is decisive for whether or not 75% of the total potential customers actually end up buying. The reason for this is that a good web design will inspire credibility whereas a bad one will do the opposite and drive people away, thinking that the company is not trustworthy. That's why every company that wants to push their sales to max potential should look into web design and make sure that their website is friendly, accessible and has a proper structure that clearly conveys the company message.
Merchandise
Company merchandise is something not every company looks into. By company merchandise, you can think of anything in this spectrum from having pens and notebooks personalized with the company logo and colors to looking into t shirt printing and have company t shirts handed out or offered as prizes for promotional competitions (which takes us into a whole other area of marketing which should be explored). Through merchandise, you are ensuring the presence of your business efforts in different environments and establishing a foothold for future campaigns.
Social Media
Social media has grown into too big of an industry mammoth to just be ignored. It's important to take advantage of social media and use it to reach a huge number of people at once. All demographics can be baked into one big cooking pot when it comes to delivering marketing campaigns, so that one concentrated marketing effort can rail in a huge number of potential leads while accounting for great savings on the company's side. Alternatively, companies that prefer differentiated campaigns for the various demographics they target can also use social media as a central hub from where all campaigns can be successfully deployed. A platform like Twitter or Facebook offers a direct connection to every type of consumer in the world, meaning that it would be highly detrimental for business to not take advantage of it.
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