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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Stand Out Online with An AdWords Consultant

 

Starting new marketing activities can be a bit of a minefield for new businesses, and particularly if you do not have dedicated marketing teams. Google AdWords campaigns can be highly effective if done well, but highly risky and ineffective if not.

 

Getting to grips with the jargon

Getting up and running with Google AdWords management is to immerse yourself in some new terminology and jargon! Pay per click advertising, or PPC, is when a business pays a search engine or other website owner each time an advert to their business is clicked. While the concept seems simple, the execution of it is a little complex and can be quite daunting.

Whether you are targeting adverts on Google, Bing, or other websites, to get the most bang for you to buck with pay-per-click advertising it is vital to pay attention even to the smallest details. If you don’t, you could be paying for clicks that are completely irrelevant to your business, or not achieving the results you are looking for and missing customers and potential revenue.

 

Why you should consider an AdWords consultant

One of the main reasons to hire an adwords consultant is to have experts help you navigate an increasingly complex process to setup and manage AdWords. Hiring an agency to help with this not only takes a time-consuming task off a business owners’ hands, but also ensures that ads are correctly targeted, and the right number of keywords and characters are used for example.

A good AdWords management agency will also be able to produce and tweak your advert copy and associated landing pages. This benefit alone could be worth its weight in gold for business owners – even experienced professionals are susceptible to make mistakes with this level of technical proficiency required.

 

There’s skill involved

As with most professions, there is highly targeted skill involved with setting up and managing AdWords. From choosing and bidding on keywords through to monitoring the results of your campaigns, each aspect of the campaign is delicately balanced. Getting the small things right can make or break your campaign and with it the effectiveness of your budget.

Good AdWords management services will be able to support you with analysing the keywords most likely to be entered that are relevant to your company. They will also be able to assist with which platforms to use – Google AdWords, Bing, and paid social media adverts are just some of the many options available (and to be navigated).

Once your ads are setup, good agencies will also be able to guide you on the monitoring of the campaigns, and how to refine keywords and common searches that are taking place related to your products or services. Alongside this, they will also be able to monitor the ongoing ROI of the campaigns and plan out the budget for each one.

 

Keywords are key

The clue is in the name! Selecting and setting up the right keywords can make or break your campaign. This is because keywords pull website traffic is based on what people are searching for. You also have options such as targeting different geos, the length of your campaign and refining your campaign daily.

Google      

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