Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Skills Needed To Succeed in Advertising

 

Just like all fields, advertising requires a unique set of skills that many people simply do not possess. Those that do possess all or most of the qualifications, however, are likely to excel in the industry. If you're trying to determine whether or not a career in advertising is right for you, evaluate your skillset to determine if you have what it takes to succeed in the field.

 

Creativity

 

Advertising involves using a new or unique approach to market an otherwise old and boring product or service. This may prove to be a difficult task for someone who doesn't have a creative bone in their body. If you hope to land one of the many of the open advertising jobs San Diego, you need to convey your creative side via your resume, cover letter, and quite possibly a professional online portfolio.

 

Persuasion

 

Advertisers are in the business of selling a product or service to the public. Oftentimes, the product or service one is forced to work with is less than sexy, or consumers already have one just like it at home. An advertiser's job is to market the product or service in such a way that consumers MUST have it, even if they don't really NEED it. If you're that type of person who could sell ice to an Eskimo, a career in advertising may be for you.

 

Problem Solving

 

Advertisers are routinely called upon to resolve last minute issues on a short notice. More often than not, said last minute issues have to do with sales. For this reason, industry experts must be quick on their toes and able to come up with an appropriate solution to just about any dilemma on the spot. If you're quick on your toes, and if friends and family routinely turn to you for words of wisdom, you may have what it takes to excel in the field.

 

Listening Skills

 

According to the experts, listening is the most essential skill an advertiser can have. Advertisers need to understand what people want and portray the company's offerings as the solution for which consumers have been looking. Active listening skills are a must if you hope to succeed in the field as it ensures you are able to figure out and answer your audience's needs. Forbes shares 10 tips to up your listening game.

 

Money Management

 

Advertisers are given a strict budget within which they must work. Rarely will companies be happy to extend a budget because the advertising team "accidentally went over." For this reason, strong money management skills are a must-have for anyone who hopes to work in the industry. If you can communicate your ability to manage resources well via your resume and cover letter, you stand a good chance of being called in for an interview.

 

A career in advertising can be exciting and lucrative – if you have the skills for it. If you can prove to potential employers that you're creative and persuasive and that you have strong problem solving, listening, and money management skills, you may discover that you have the lucky problem of having too many job offers from which to choose, and not the unfortunate problem of having none.

 [DT1]Can we say this yet?

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2018, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.