|
Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
A Simple Guide For Using Social Media Marketing For A Restaurant
Getting people into the seats for the entire lunch or dinner rush is the dream of every restaurateur. The trick is attracting customers to your restaurant when there is so much competition. People have loads of options and may not even know about your restaurant.
This is why marketing is so important. Social media is one of the most important marketing tools for restaurants as it is a new version of word of mouth. A commercial on TV or radio doesn’t do much for a potential customer. But a social media share from somebody they know is very powerful.
In this article, we will go over what it takes to use social media as the ultimate marketing tool for your restaurant.
It’s all about the imageSocial media works because it is so visual. Seeing beautiful pictures of your restaurant is going to make people interested in seeing more. Instagram is especially powerful since the whole platform is dedicated to telling stories through pictures.
Make sure to have a very solidified look and style for your restaurant that will pop on Instagram. You should feature the best bar furniture Sydney has to offer that will look amazing in a post.
Another key with the images is to be consistent. It should have a style that is instantly recognizable to the people following your social media accounts. The only way to achieve this is to make sure that the elements are the same or consistent throughout every post.
Tell your storyPeople go to a restaurant for the good food and drinks and the atmosphere. They can get that mostly everywhere, however. What makes customers fans of your restaurant is having an emotional connection. This is where social media can come into the picture.
Use the accounts to show behind-the-scenes life in the restaurant to highlight the personality of the staff. Show how the work is done and what using quality ingredients is like.
People love to see what the creative process is like for chefs and bartenders so this is the opportunity to give a glimpse into how it works in your establishment.
Get them on the listThe very first post you make should send people to a landing page where they can sign up for the email list. People on the email list are asking to be marketed to so make sure that you take advantage.
Your focus should be on sending helpful emails on a regular basis. This will make it so you don’t seem pushy or are just trying to drum up business. Think about sending a weekly recipe email for something that you are featuring on the menu that week. Or, give some other helpful hints that people will look forward to reading.
Only occasionally should you send an email promoting something like a coupon or special you think people would be interested in. this is the best way to stay in contact with your customers as you aren’t relying on a social media algorithm for them to see your messages.
Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News
Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business, CyberSchmooz, and BizCafe.
|
|