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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
A Short Guide to Self - Publishing Your Own Book
Congratulations, you’ve written a book! Now, onto the next step. Wait, what exactly is the next step?
For authors and non-authors alike, we all know that writing a book is no small task. Yet, often enough, writing the book can seem like the easy part once it comes to publishing and marketing. This may sound daunting without a traditional publishing company to aid you, but don’t panic. The process is simpler than you think. In our brief 4-step guide, you’ll learn the basics of self-publishing your own book.
Step 1: Writing and Editing
The first step in the publishing process is composing a manuscript. If this is your first time writing a full-fledged book, it doesn’t hurt to ask for a little help. A MasterClass course will give you writing tips from, well, the masters – authors like James Patterson and Malcolm Gladwell are on the list of teachers.
Then comes the process of transforming your fresh manuscript into a clean-cut, finalized book. Editing is no small task, but luckily for self-publishers, the pace at which you revise your work is 100% up to you.
Once you’ve made your manuscript into a book, take a break from the work. Although we all want to believe we get it right the first time, rarely is a book free of error on the initial run through. Go through it again with a fine-toothed comb. Have your friends read it, your family, anyone who can help you see things you might have missed.
Step 2: The Cover Design
With all the editing out of the way, here comes a key point in audience engagement. The cover art on a book is essential to capture the attention of readers and hint at the contents beyond the cover. Whether you are a creative mind or not, this stage should be enjoyed. You’ve made it this far, so it’s worth investing in a professional illustrator for this.
Step 3: Typesetting and Printing
Once the book is finalized, it is now time to typeset the work and get it ready for printing. The importance of this step cannot be overstated. The typesetting of a book is a tedious task that must be done right the first time. Double and triple check your work before sending it to the printers.
Now that the book is ready to print, you must now obtain the ISBN number and barcodes to be placed on the back of the cover. This task may seem difficult, but there are countless resources and self-publishing sites to aid authors in the printing process. Then, the book is sent off to the printing facilities and brought to life in a tangible form ready for purchase.
Step 4: Digital Sales and Marketing
In a technological world, authors can now get their books uploaded into a digital format for purchase through mediums of their choice. While most don’t know the first thing about digital formatting, there are countless resources and experts to aid in this process of coding your book.
As for marketing, the key to good publicity for your book is knowing your audience and taking every opportunity to advertise your work, primarily through social media. But you are not alone in this process. More often than not, many online self-publishing aids offer free advice on both of these tasks.
Final Tips
While the tasks of self-publishing can seem overwhelming, authors must remember the benefits that come with this process. From maintaining 100% of all royalties to having full rights to your work, the detailed process is worth it in the end.
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