Pros and Cons of Glass Retail Showcases

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

Sales are the very essence of any business. Any business that isn’t making enough sales won’t be successful. This is why every business owner is always looking for means to improve their sales.

One way that has been proven to help is displaying the goods and products; you can visit https://www.bizjournals.com/seattle/stories/2004/08/16/smallb3.html to learn more about this. Due to this, showcases are not a new idea in the retail business.

There are so many types available to you from tower display cases to trophy displays, and even glass showcases. However, some persons can’t seem to make up their minds concerning glass showcases. If you are one of such persons, then we bet you want us to help you decide. Well, we can’t make that choice for you.

But, we can discuss some of the major pros and cons of glass retail showcases to help your decision-making. Knowing these benefits and drawbacks will help you decide on whether it is worth it at all or not.

Pros of Glass Retail Showcases

Below are some of the major things you stand to gain if you get a glass showcase in your retail store:

1. Increases Your Product’s Value

When your customers see a product being displayed “under glass” the perceived value of the product automatically goes up in the eyes of the customer. Why? It is simple; the product being placed there would appear precious like something that has to be cherished and protected. This is especially true if you own a jewelry store.

Since the product appears more precious, your customer will feel it is a lot more valuable. So, even though your products are of good quality (we hope they are), you would be adding more value and class to your goods and even your store.

2. They Protect Your Valuable Products

One sad reality every retailer worries about is shoplifting. Hence, as a retailer, you need to do everything possible to protect your store and merchandise against shoplifting. While there are many ways to do this, these showcases also offer your valuable products some extra protection. You can click here to learn more ways to protect your products against shoplifting.

Displaying your products as we have said is a sure way to boost sales but you may be wary of doing this if your product has gotten stolen before. But, with a glass showcase, you get the best of both worlds. You get to display your products without worrying about theft or damage.

3. You Get to Display Your Goods Better

Other types of showcases can display your goods, but this type of showcase will add more flair to your display. It will help your product shine. All you have to do is display it properly.

With proper lighting, a nice backdrop, and a well-designed glass showcase, your product will be very attractive to your customers.

Cons of Glass Retail Showcases

The following are some of the major drawbacks of glass retail showcases:

1. They are cumbersome and heavy

Except the showcase is placed on casters, moving it would be quite difficult. Also, unlike most modern fixtures, this type of showcase can’t be dismantled or even set up easily. Hence, it is often stationary.

2. They Can Scratch or Even Break

Most fixtures are very sturdy and somewhat indestructible. This is, however, not the case with glass displays, they are very fragile. Although it may be shatter-resistant, it can get scratched and can break easily. So, at some point, it may get so damaged it has to be replaced.

3. Make Shopping for Your Customers less Physical

For some people, shopping has to be more physical. They want to not just see but also feel and touch the products they want to buy. A glass showcase will impede this to some level for them.

While your staff can take out the item and show it to your customers when they ask, the customer doesn’t have control. This can reduce how much the customer enjoys their shopping experience.

4. Upkeep is required

When these retail showcases are not cleaned regularly, then the showcase’s effectiveness will be reduced. When there are fingerprints and smudges on the showcase, viewing inside it will be difficult. It doesn’t just make seeing the products difficult, but it also reduces the attractiveness of the whole display and would potentially reduce your sales capacity

Conclusion

At the end of it all, the question of whether to get this type of showcase or not remains. But as we have already said, the choice is ultimately yours. You simply have to weigh both the benefits and drawbacks which have been discussed in this article.

But for us, we think you can use this fixture alongside other types. The glass display case can be used to display goods which values are higher. Whereas other fixtures made of wood, metal, and plastic can be used for other products.

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