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No Funds? No Problem: Four Ways to Kickstart Your Small Business


Small businesses and startup enterprises across the globe are experiencing a period of uncertainty in recent weeks. They’re wondering how best to proceed as the economy emerges from lockdown. One of the most important parts of your restart strategy is to hit the ground running once more: to fly headlong into the market looking for trade. As such, this article is all about kickstarting your small business in the wake of the lockdown, helping you find the business you need to guarantee financial security in 2020.


Deals and Coupons

One way in which you can boost your business fast in the coming weeks is to offer coupons, deals, and rewards to those who shop with you. Cutting your prices is a great way to generate a heap of sales, enabling you to kickstart your business and enable growth. You should target your existing customers with marketing emails about these offers – and be sure to update the pricing on your website or e-commerce platforms so that consumers looking for the best deals will find you.


Quick Investment

Companies looking to grow in the coming weeks should also look to invest speedily. If you have cash in the coffers, this is the time to spend it; if you don’t, quick loans can boost your capital so that you can invest in the marketing and the sales infrastructure that you need to bounce back after lockdown. Use your investments strategically, always thinking about the return on the investments that you make in order to guide you to the right decisions at the right moments for your business. Overall, you should see investments as ways in which to boost your long-term profits, giving you market share and penetration for the months ahead.


Cost-Free Marketing

There are several ways in which you can market your brand, your business, and your products to consumers. Some of these methods are cost-heavy – especially if you bring in outsourced help. Others, like social media marketing, are completely free, and take very little time to organize. If you assign an employee to use free marketing techniques to get your website and products seen more regularly, you’ll see a growth in sales that will enable you to raise funds for further marketing investments down the line. Sprout Social offers excellent advice on how to use social media for your marketing needs.



Finally, for small businesses and startups that have barely taken their first stuttering steps into the world of commerce, this period of lockdown could have proven catastrophic. With all your investments poured into your business, you’ve yet to see any return on that investment in the form of profits. This is where crowdfunding channels can provide a really useful boost – helping you to gather the cash you need to continue your venture. Create a funding page, offer graded rewards for funders, and share your business with the wider world to get the funding you need to kickstart your project anew.

The four tips above are all strategies you can use to hit the ground running when your business emerges from lockdown in the coming weeks and months.


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