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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Marketing the Small Private School
Marketing is still a nightmare for many upcoming companies. It consumes time and money, and if it is not done in the right way, it can be a waste of time and resources. Many private schools do not have enough money in their stretched budgets for marketing their brands to the world.
Most private schools do not set money aside for marketing purpose and hence the decreased growth rate. With the right marketing technique and effort, marketing can definitely bring positive results. In this article, we will look at the inexpensive ways you can use to market your private school efficiently.
Social Media Marketing
Before you think about other marketing techniques, social media marketing should be on the top of your list. Social media today is the primary marketing technique that has made many small companies grow. Many businesses have increased sales through social media marketing and made them grow considerably. Having Facebook, Twitter, YouTube, Pinterest and Instagram, these are enough channels for you to display information about your new private school and get to target potential customers who later will become your students.
YouTube, on the other hand, will let the parents get to see different videos about the ongoing activities around a particular school and also see the school features. The schools can post their interviews with various members of staff, their current students and also with their C.E.O of the school, to show the purpose and the reason for starting the school. Also, private schools can showcase what they would like to achieve in the long run. When you look at the history of any private school in Brooklyn, you will get to see that their growth is initiated by social media marketing.
Consultants
Another best way to come up with the best marketing strategy is by hiring a consultant. Having an expert to review your marketing strategy is like going to a doctor whenever you feel sick. As much as it will cost some amount of money, in return, there are benefits for the growth of your school and also years of professional experience.
All that can be advised is that hiring another member of staff is more expensive than hiring a consultant since at this time you will incur a one-time expense. On the hand, hiring a staff will incur you monthly costs to pay his or her salary. Most of the time, you only have to contract for specific services from a consultant.
Content
Many schools do not participate in content marketing since it is time-consuming. However, content marketing is a successful marketing tool. When a private school has high-quality content on their website, they are thought to be the leader in the industry. With the best quality content of your school, it will receive the best search engine optimization (SEO) ranking.
Social media is the best channel to distribute your school’s content. Here, people will share your content with others and in the long run have more reach. The more you get engagement on your content the more you are likely to have potential parents and students come to your school.
Search Engine Optimization
Search Engine Optimization should be the foundation of your marketing strategy. You can start by optimizing your website and content with the use of well-researched keywords. Doing this will increase your search engine ranking, and chance are parents and students will see you easily when they use the search engines.
For better results, you need also optimize your site for mobile. Most people today own smartphones and use mostly their phones to access the internet. Use of SEO as a marketing technique is not as simple as it sounds; you need to know what you are doing to avoid wasting time. If you don’t know how to go about it, you may want to hire a SEO expert to help you out with ranking. SEO is a marketing technique that takes time for the results to show, so you need to be patient before the technique works for you.
As you can see, you can use above techniques to market your school. I know sometimes you can feel marginalized by the older established schools. Do not dwell on the negative energy. You can still market your school and reach a successful level like Muse Academy. Remember your school is unique and has its different market and niche. Use the available ideas and assistance to reach your targeted customers.
Effective marketing is all about controlling the message you convey. Always ask yourself “Is this how I would love my school image to appear in public?” As you review the different marketing strategies available, make sure to seek and implement suggestions from members of your team. Always put in mind that marketing can never be an occasional activity, it should be an ongoing activity to yield results.
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