Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Marketing Options for Independent Businesses

Regrettably, not every independent business has an obvious marketing solution afforded to them.

In the world of business, you could create a stellar product that perfectly slots into that ideal gap in the market. However, despite all the innovation and slick sales you may be able to perform, it’s unlikely it will get you anywhere without some major marketing to push your company name forward.

Additionally, small businesses can feel lonely for owners across all aspects of their operations. Consequently, it’s important to give an independent company a touch that invites in the customers and dodges isolation quickly. Marketing is the answer here, building great reputations and results across the board.

Keeping it Local

Independent businesses face a tough ordeal. On the one hand, the most viable way forward is to exploit a previously untapped target demographic. On the other, they generally have limited resources for marketing when compared to the big names in business.

Whether through regional radio or an ad in the provincial paper, keeping things small but personal is vital for independent marketing. After all, with large multi-national companies everywhere snatching away targeted demographics, it’s important to keep your efforts acutely aimed. Consequently, the only way to combat a corporate juggernaut is to focus on the surrounding consumers and provide a personalised business persona. 

Of course, the only way this is achieved is through marketing that ‘homegrown’ image, opposing the high street closures that are happening frequently in the UK. Become that friendly face on the street corner, and the locals may build a report with you that they’d prefer over an international firm that drives away all the local business.

Collaborative Marketing

Of course, marketing can pile on an enormous weight of tasks and demands. Some businesses orchestrate an entire department in the sector, but as an owner of an independent business, these responsibilities fall to you. Or do they?

There’s no shame in calling in some help, there are variety providers of smart advertising campaigns out there offering their very own design options, deliveries and target marketing opportunities. Such services ease off the pressure while facilitating that resident business feel. Whether it’s leaflets or postcard promotional campaigns, it doesn’t matter where you are - it can all be controlled at the click of a button.

Ultimately, marketing through these services can open a whole other world of advertising opportunities. The avenues to explore are endless, and will grant your independent venture some magnificent marketing to compete with even the biggest of businesses.


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.