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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Marketing That Matters: How Treatment Centers Can Bring in Patients
Marketing is a part of every business -- and that includes treatment centers, hospitals, and other healthcare facilities. You may feel odd about advertising when care is something everyone will need at some point. They should be coming in on their own. Right? The fact of the matter is many cities have more than one hospital or facility to choose from. There may also be a neighboring city that has a hospital that offers great care. You need to advertise and market to your customers so you can bring in patients -- and money -- that will keep your treatment center thriving.
Advertise Customized Care
“Your cancer is unique, your treatment should be too.” That’s what the Immunity Therapy Center tells its patients -- and for good reason. People want to know they can get care that’s tailored to their needs and not just receive a one-size-fits-all plan. If you’re on the lookout for sinus cancer treatment, for example, you’re going to want to find a hospital or center that offers custom alternative care plans that focus on your specific condition. You won’t just get the spiel on the need for radiation and surgery, but will instead receive a tailored plan that can help you fight cancer naturally first.
Utilize Awareness Months
March is National Kidney Month. It’s also Colorectal Cancer Awareness Month and Multiple Myeloma Awareness Month. Every month of the year observes one or more health awarenesses that can provide people with knowledge about certain diseases or cancers and help people fighting them see they’re not alone. Treatment centers can utilize these awareness months by offering discounts to patients. Anyone with the afflictions observed in March, for example, could receive 10% off their therapy program for the month. It will bring in patients and make them more likely to spread the word about your facility.
Optimize Your Website for Mobile Users
Smartphones are the primary method people tend to use now for accessing websites. Because of this, you need to be sure your website is optimized for mobile users. The site needs to be easy to read and easy to navigate so patients can find the information they need quickly. They’re most likely already scared and anxious about their diagnosis -- having a site that’s difficult to understand and confusing can make matters worse for them.
Be Honest
Many healthcare businesses play on peoples’ emotions in their advertisements. They know that the average person doesn’t actually have much knowledge of healthcare practices and which treatment is more effective -- that’s why they have to see a physician, after all. But being honest can educate the public about your services while making them have more trust in you. Hospital advertising can be complicated with all the factors to consider. Don’t complicate it more by using dishonest methods that will undoubtedly have already vulnerable patients leaving your office feeling worse because they didn’t get what they came for -- what you advertised.
Send Emails
You don’t want to spam your patients with emails, but sending some follow-up messages on occasion is a great way to keep your company in their minds. Send an email on their birthday with a happy birthday note. Send a flier with helpful health information. Other businesses use emails as a way to market all the time. Treatment centers can do the same. You can send regular mail as well.
As a treatment center, healthcare facility, or other location that offers care to patients, you need to employ marketing that matters. You’re bringing in patients who need care and assistance, not just customers who want to buy something. Do what you can to utilize health observances and awareness monthly and advertise custom care plans that help them feel like their illness and well-being matter to you.
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