Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

Marketing for Beginners

 

So, at last, you have launched your brainchild of a business off the ground. Your brand is finally out there, having earned a prestigious place in your field of business, holding a banner of its own. Finally, your daring and bold business idea is now in the position to generate income. Great job! The next big challenge now is how do you stay there? And how do you grow?

 

We don't need to point out the stiff competition out there, and some very careful planning is needed to tackle this next challenge head-on. Yes, your brand is awesome. Yes, your product is a gift to mankind. But how do you let the world know about it?  Your product deserves a good push out into the consumer world. The easy answer is to create a powerful marketing plan. The hard part is everything that goes into it.

 

A CEO contributor post on Huffington Post shared a few tips for first-time marketing planners. He listed five fundamental rules that will help get you started more easily:

  1. Know your options. Be aware of what choices are available to you and figure out which of the dozens of marketing platforms and marketing strategies will best suit your brand of business.
  2. Do your research. Study how your target market reacts to each possible strategy or platform.
  3. Start small. Like most beginnings, start with a small investment to test the waters.
  4. Measure everything. Monitor and analyse every response to every marketing strategy and understand the fluctuations.
  5. Be flexible. Keep an open mind and be willing to change things up if they do not go as planned.

 

With the wide availability of information, though, sometimes knowing your options may leave you more confused than enlightened. In an effort to help businesses grow and learn, Forbes came out with a list of top marketing trends for the year 2019 that are worthy of your marketing budget. In the number one spot is, almost expectedly, content marketing. The article points out (and we can see as well) that content marketing has taken over the marketing world and is now the core of everything marketing teams do.

 

This strategic approach of creating and sharing relevant online materials such as blogs, vlogs and social media posts has proven its effectivity time and time again. It attracts attention. It creates interest. It generates leads. It increases online visibility and, ultimately, it brings in more profit.

 

Content marketing is a wonderful strategy by itself, but it does not stop there, for this very promising approach can be enhanced. Yes, your content marketing page’s placement in the search engine results can be enhanced for the optimum outcome. One great way is to invest in search engine optimisation, or SEO. Popular SEO resellers including Loganix make it their business to understand search engine algorithms so that they can use it for the purpose of attracting more traffic to your blog page or website. The more visitors clicking on your site, the more chances of converting these visitors into paying customers. 

 

As the marketing world is constantly changing, it is always a good tip to pay attention to the trends and to always watch out for what works best for you.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2019, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.