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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Just How Important is Communication between Businesses and Clients?
The commercial world is always dominated by finance and economics, particularly during times of uncertainty. This is certainly the case at present, with a number of banks warning that the delivery of a no-deal Brexit could tip the UK into another recession.
While it’s crucial that all aspiring businesses make a profit, however, there are other factors that determine a venture’s long-term success or failure. One of the most important is communication, and the relationships that companies are able to develop with their clients.
We’ll explore this in detail below, by asking how establishing preferred communication regimes can help you to win over different types of client.
The Challenges Posed by Communication
While nobody would argue that communication is central to any successful business, it’s important to recognise the challenges associated with client interaction.
Perhaps the biggest issue is that no single client is created equal, with a number of variables impacting on how they prefer to communicate with service providers.
When dealing with international clients, for example, you won’t have the opportunity to organise face-to-face meetings on a regular basis. While this can be negated by hosting regular video conferences, however, some clients may not have the software or the desire to communication through this medium, forcing you to think outside the box when building relationships.
Location may also be an issue for clients, particularly if they operate in remote locations or have key stakeholders working in different parts of the world. This can create huge issues in terms of accessibility, time differences and schedules, and this must be accounted for by service providers.
How to Meet this Challenge
Given the various types of communication preferences showcased by domestic and international clients, it’s crucial that your business is equipped to meet these needs.
This way, you’ll be able to offer a wide range of options to clients when you first engage with them. This will not only encourage clients to prioritise the services that you provide, but it will also lay the foundations for an amicable relationship in the future.
Additionally, you’ll need to focus on offering high quality and viable communication solutions to your clients. In the case of video conferencing software, for example, this type of product often flattered to deceive in terms of its performance, but innovators such as redcentric have now designed immersive and advanced solutions that offer genuine value for money.
By featuring this and online voice calling technology alongside traditional communication mediums such as email and telephone, you can reach out to clients across the globe while laying the foundations for long-term relationships.
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