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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Is It Okay to Let a Web Designer Decide the Details of Your Web Design?
There’s nothing wrong in partnering with a web designer to ensure the quality of your website. You would rather have an expert work on these details than try doing them yourself. It’s one thing to know a little bit about web design. It’s a different thing to understand the principles of web design.
Therefore, if you want to have an outstanding website, it’s perfectly fine for you to hire a web designer. The question is to what extent should you allow your web designer to decide on your behalf.
It’s a collaboration
Before you begin the process, it needs to be clear that it’s a collaboration. You asked for help because you couldn’t do all the details yourself. You’re also not an expert in web design so it might take time if you try figuring things out alone. However, you’re still the client, so major decisions need your approval. The web designer can help you figure things out, but it needs to be a mutual decision.
The reason why the web designer needs to have a voice in the process is that the final output is under their name. It means that if it looks terrible because of your bad decisions, it could backfire on the web designer. It could affect their integrity and destroy their reputation. Therefore, you have to respect the differences in opinion and learn to listen to one another.
Think about your brand
You need to make the tough decisions because you know your brand better. You understand how to make it stand out on your website. The web designer might understand the principles of web design and have an idea about artistic appeal but has no deep connection with your company. Therefore, it’s difficult to come up with a design that matches what you want people to see.
Talk to your team
Before you start working with a web designer, you need to talk to your team first. You must have a consensus on how you wish to present your company to your target audience. You might even have to appoint someone from your team to speak with the web designer and deal with the details. You will also make it easier for your designer to do the job if your vision is clear.
It’s a process
Designing a website is a process. It doesn’t end right away. Even when you have gone live with the site, you can still make changes if necessary. You need to know how your target audience responds. Therefore, it’s okay to also listen to what your web designer has to say. You can help each other improve the website and make it more convenient for your customers.
Make sure that you hire the best web design firm in the first place. You can check out Oxford Web Design for more details. Without the right web designer, your vision for the website won’t come to fruition.
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