The importance of business décor

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

Whether you have recently set up your own business or have been a business owner for surplus 10 years, the space that you choose to work from is vital, not only for yourself but your employees, clients and customers. Whilst choosing a location is vital as it can determine your client and customer base, decorating your space to be welcoming, productive and representative of your business’s values is essential.

Choosing a business space

First things first, in order to decorate, you need your very own business space. Whether opening a store, a pop-up shop, a restaurant, or an office, the decision you need to make is: renting or buying?

Often buying business premises means you have more leeway when it comes to decorating and can style the property the way you like. Though, we know that choosing to own a building comes with its costs so it’s important to weigh up options and see what mortgages are available to you. Often, looking at things like upfront fees and interest rates can determine what’s best for you. Platforms like Trussle provide detailed information on such matters, so it's good to make the most of such online resources.

Decorating a business space

The decoration you choose is both down to personal preference and the type of business you run. An office space is more than likely going to be decorated differently from a coffee shop. The reason for this is because the purpose of those two spaces is different. Whereas an office aims to prompt productivity, a coffee shop sets out to be a relaxing environment for customers.

That said, it might be that offices are painted with bright colors that have been shown to aid productivity and concentration. Whereas a coffee shop might use neutral colors that are accompanied by wall art and plants, all things that make customers feel at home.

Nevertheless, a relaxing office space can also be created, with many businesses now boasting their modern working culture and commitment to the wellbeing of their employees. That’s where break rooms come in and might incorporate sofa’s or booths where employees can socialize with one another away from their desks.

The décor in this type of office environment is likely to be different from meeting rooms which more often than not strive to be more corporate and contain plain walls and long tables for attendees to gather around. Using plain walls in meeting rooms often sets the tone for a ‘blank canvas’ and idea development.

Why decoration is important

Decoration is capable of creating the desired atmosphere and setting the mood. Several studies have been conducted which show that using different colors, patterns, lighting, furniture and room decor can impact the purpose of the room. Even more so, decorating your business space can be an opportunity to make a statement about your brand, that way, when people visit your business space, they know it’s not just any business.

Whilst the décor of your business’s premises might be one of the last things on your mind after finances, clientele, product specifications and marketing, it’s important not to forget to make your business space your own. In doing this, you’ll aid each of the former business transactions by improving your brand identity and atmosphere for your employees and customers.

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