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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How Your Business Can Participate at Trade Shows
Attending trade shows can bring tremendous benefits to your business. From it, you get a targeted audience and interact with your clients. These are individuals with a genuine interest in what you have to offer. You will find them in one roof, and you have to put your tools well to ensure that your brand stands out. According to ExpoCart, before you do all this, there needs to be a preparation phase to increase the odds of getting everything right at the show.
Read on to discover how to prepare your business to participate in trade shows.
1. Do a walkthrough
Maybe you have made up your mind on what trade show you are looking to exhibit at. Regardless of the depth of your research and understanding of the industry, it is when you get there that you will understand what it is like. Before you sign up and spend some money, at least try to get there as a visitor and see if it will be a good fit for your brand. Ask yourself if the atmosphere there will match the image of your brand.
If the price of your product falls within the range of the items at the exhibition, then you might consider giving it a shot. Note that if your products are highly-priced, most likely, the attendees will give it cold shoulders. However, even if your products are highly-priced, you can always find the right exhibitions to have them showcased, which is why the walkthrough is essential. The walkthrough also lets you know the tools that work best at attracting the attention of the audience.
2. Figure out the position of your booth
There are general rules that must be adhered to regarding the booth space you choose. Some rules of thumb include setting up a booth close to the entrance of the show. You can also put booth around the food area and washrooms so that you take advantage of the high traffic volumes around those areas. You might as well place your booth near main attractions and show sponsors.
The booths situated next to you might have a negative or positive impact on your success. Some will say that neighbours with big flashy booths will steal all the attention from you. Also, some will say that if they have a lot of traffic coming their way, you could also get attention from that.
3. Promote your attendance
You will also need to plan how you will promote your presence at the trade show. You can do this before, during, and after the exhibition. There is a wide range of mediums that can be used to promote your attendance. If possible, try to publish a press release about the event and the role you will have to play in it. This is the time to take advantage of the social media channels that you have and ensure you use the hashtag of the trade show.
Make sure to mention any special gifts and offers that individuals stand to receive if they come to your booth. Throughout the event, you can do live-tweeting, and Facebook live streaming to keep your audience updated throughout the session. At the end of the event, you need to craft a detailed blog post about the event. You can tell your audience what the event is all about and encourage them to attend next time by positing some photos and clips online.
4. Provide a sense of ownership for buyers
If you are selling products, they will eventually be owned by the buyers following the purchase. This is why they deserve to know what is going on after they have placed an order, and their product is being created. With the ordering management software, clients are able to physically see what is happening and the information that is being fed in the ordering process.
The Final Thought
Before you attend a trade show, it is important to prepare beforehand. You must get familiar with what is going on so that you know the right things to do at the exhibition. During the walkthrough, feel free to ask any question that you might have about a brand that is more or less similar to yours.
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