Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

How To Design A Professional Business Website With No Tech Experience

If you don't own a website, or have a severely outdated one, you can easily change your situation for the better. Contrary to popular belief, you don't need to have any technical experience to create a professionally designed website. There are a myriad of tools at your disposal that can help make it happen if you know where to look and don't lose patience. Learning how to build a website doesn't have to take up all your time, and these four tips will show exactly how you can leverage free platforms and tools to showcase your business the right way:

Try Wordpress

Wordpress has plenty to offer users with no technical experience. The platform has free and paid options depending on your needs, but both are highly advantageous. Unlike other content management systems that only host a handful of free themes, Wordpress has hundreds of high-quality options. There's virtually no HTML required, making it extremely user-friendly, and even without any plugins, having a Wordpress site yields automatic SEO benefits.

It also comes equipped with comprehensive media management, acting as mini-Dropbox where you can title images, add details, and sort through your photos. On the other hand, user management makes it easy to control permissions for different users, ensuring that no aspect of the site gets ruined by someone else's hands. Setting up a blog component takes a single click, and if you want someone else to man the writing, all they'll need is editor user permissions to get the job done.

Use Plugins

Now that we've discussed Wordpress, we can talk about one of biggest benefits of the platform: plugins. There are nearly 50,000 Wordpress plugins, and their features and use cases run the gamut. These can be free or paid, and some are free with optional paid upgrades. Here are three particularly useful plugins:

OptinMonster: This plugin is perfect for businesses, as it allows them to convert visitors who have abandoned your site into subscribers. This is the type of feature you can't get with storefront marketing (unless you're chasing a customer down the street as they walk out).

MonsterInsights: This is a Google Analytics plugin that helps you learn more about your visitors, such as where they're coming from and what they're doing on your site. Having access to these valuable statistics can help you properly optimize your web pages.

Yoast: Yoast is one of the most popular SEO plugins, and it operates with one central goal: to boost your website's search engine rankings. It does this by conducting a thorough page and post analysis, telling you exactly where your site lacks SEO, and how to fix it.

Do Your Research

When seeking inspiration for your website, imitation is the sincerest form of flattery. This doesn't mean that you have to copy a website entirely, but taking a look at how your competitors (near and far) and how business owners in other industries are crafting their sites can help steer you in the right direction. Doing research is simple. For example, if you're a pest removal company in Houston, you might want to search Google for “pest removal in San Jose.”

Be careful not to plagiarize someone's website, as this could get you into some legal trouble. Rather, take notes on the layout, navigation, and general theme. Use these to guide your own design making process, and take screenshots or print images of the websites that are most inspirational to you.

Hire Cost-Effective Freelancers

Outsourcing is one of the best ways to keep more money in your pocket, and there are freelancers across every industry eager to offer their services, from graphic designers to writers. Websites like Fiverr, Freelancer, and Upwork can be used to your advantage. Simply post a job detailing your specific, and sort through the many applications that fit your desired expertise level and budget. Or, go the reverse route, and use filters to sort through the hundreds of profiles and shortlist a handful of candidates that match what you're looking for. It's simple, quick, and allows you to focus on areas of your site that you're best at.



Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.