Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How To Take Your Successful Business To The Next Level
You will probably feel the need to grow your small business into a large company after your business model has proved successful. Rather than feeling content with what you have achieved, strive to 10x your business. When your business is at a point where you are ready to become a more significant player in the marketplace, you will have to identify what needs to change.
Obviously, you will need to raise quite a bit of capital if the changes you're thinking of making relate to a brick-and-mortar enterprise. But in a digital marketplace, a large financial outlay may not be necessary to upgrade your company. You may simply need to develop more systems or enhance the efficiency of your existing systems.
Here are five suggestions on how to take your digital business to the next level.
Improve Your Content Delivery
Imagine how much faster your business will expand if you could reach more people through your content marketing. One way to achieve this goal is to simplify the delivery of content to your readership. You will be able to move to an enterprise-level business by improving how you deliver the content. A SaaS service like Zesty.io offers a cutting-edge content management system that will allow your business to publish on numerous websites and applications from a single, centralized location.
Besides improving how you deliver your content, find ways to improve the quality of your content. Do you need to pay freelance writers and graphic designers more to attract better quality work? Do you need to hire an in-house copywriter to improve the quality of your website copy? Or do you need to equip your video creation team with better equipment?
Improve Your Online Education Offering
If you have a homegrown online learning system and your business model is based on teaching clients to become subject matter experts in some particular field, you will accrue many immediate advantages by migrating to Software-as-a-Service (SaaS) offerings. For instance, if your current business model only offers a single course because you don't have enough developers and infrastructure to offer more lessons, migrating to a SaaS provider will help you use a platform with enhanced security and functionality to offer multiple courses.
Improve Your Organic Search Results
Although you probably have a significant organic search engine process already, try to come up with ways to improve it even more. For instance, see if you can identify still more targeted keywords, perfect your on-page optimization, or further develop your content strategy. There may also be ways to attract even more relevant high-quality links. In short, continue to optimize your search engine efforts, building on top of all the things you are doing well and tweaking things that can still be enhanced.
Improve Your Paid Search Campaigns
No doubt your paid search campaigns are also doing well. Still, there is always room for improvement. Either think of outsourcing your marketing campaigns to firms with even more experienced marketers and resources or consider in-house training to provide your existing staff with advanced paid search engine marketing knowhow.
Improve Your Digital Customer Service Experience
Your customer’s digital experience with your brand is still part of your business’s larger customer service agenda. In order to enhance your customer’s experience, you must understand their expectations. Use social media and online surveys to find out what customers expect after they buy your product or use your services. See if you can fulfill any unmet needs. If you discover that some customers were disappointed, don’t get defensive--instead, see this negative feedback as a way to fine-tune the quality of your product, the efficacy of your delivery system, or the responsiveness of your customer service. Find out what needs to be fixed.
Can You 10x Your Business?
It may be difficult to see how you can 10x your business when you’re already doing everything well. If necessary, hire an outside consultant to help you become aware of what you haven’t noticed about your business operations. Someone who isn’t part of your organization may be able to point out ways that you can increase the quantity of your product offering or the quality of your services. The worst case scenario is that you may simply need to continue to do more of what you have done well.
Copyright 1995-2018, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business, CyberSchmooz, and BizCafe.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.
TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business, CyberSchmooz, and BizCafe.