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How To Show Off Your Affiliate Products & Services
Affiliate marketing can be an entrepreneur’s dream if executed correctly. While it does take time to set up and promote, once you’ve got all your moving pieces in order, it’s one of the easiest ways to generate passive income. Through affiliate marketing, product owners seeking additional revenue incentivize others to market products on their behalf for a share of the profits. It saves you from having to develop your own business, and allows you to test the playing field to see which affiliate products stick.
Once you’ve decided to dive into affiliate marketing, it’s up to you to work for your slice of the product pie. In addition to PPC and social media advertising, here are other ways you can show off your affiliate products and services:
Design A Great Landing Page
Typically, affiliate products and services don’t require multi-page sites. One landing page is industry standard, and usually all you need. But with a one-pager, you’ve got to put your best foot forward to effectively capitalize on visits. After all, in the world of web design, first impressions can make or break a sale.
First and foremost, it’s critical that you create a responsive website. According to Steven Ayres CEO of Rocket 55 at Rocket55.com, responsive design is more important now than ever. “Not only does a label as ‘mobile-friendly’ from Google increase the likelihood of a mobile click through, but Google is also experimenting with making mobile user experience a ranking factor,” says Ayres.
You can opt for versatile platforms like Wordpress or a drag-and-drop interface like Wix, but there are quite a few landing page builders on the Web that are designed with affiliates in mind. These include Thrive, Unbounce, and Leadpages. With these platforms, you can create aesthetically pleasing landing pages and incorporate all the tools you need to achieve desirable results.
If you can invest the time to learn how to create these pages, you’ll be happy to know that the learning curve isn’t high. However, if you have the budget and want to focus more on other marketing and promotion tactics, it’s best to hire a web design agency.
Create An Online Course
Starting an online course allows you to both teach your audience more about the industry you’re in, and promote your products. The key here is to not make your virtual students feel like you’re hard selling something. For example, let’s say you’re promoting an exercise and fitness supplement that aids weight loss. You might create an online class that revolves around losing ten pounds in three months, or changing your diet to lose weight. Slipping your product in could increase sales as you grow your audience. You could publish your course on platforms like Udemy or YouTube, and should promote them across social channels.
If you aren’t ready to commit to a video course, an email course can be highly effective as well. A mini email course is like taking a class in chunks from start to finish. Spanning across multiple emails, it should be packed with useful information and be valuable to your reader. These emails also provide ample opportunity for link placement. The recommended course length is between 5 to 10 days, and emails should be between 500 to 1,000 words. If images can help contribute to your overall content, add them in––if not, refrain from using them to pad your email.
Create A Deals Page
As an affiliate marketer, you should have your own blog. You can choose to A) have a personal blog independent of the product or B) maintain a blog directly on your affiliate product site. Of course, there’s always C) both. On your primary blog, add a “Deals” page that lists out the affiliate products you’re invested in, and what details the pros of the product or service. A cool tactic to use involves making the deals look like coupons, much like what Twelve Skip did with their Deals page.
Publish A Case Study
A case study is a detailed research analysis that shows proof of a certain outcome. In the affiliate marketing world, this involves creating a comprehensive post that explains how your affiliate product improved results in a certain area. For example, if you were promoting a weight loss product, your case study should demonstrate how that product helped you achieve those goals. It should be chock full of images and value-content. You might want to break it down by dates, and allow it to read like a professional diary. In this case, it would also describe the diet and exercise regime the individual had during that time. Check out these ecommerce case studies for guidance on where to start.
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