Ask Questions 
Share Tips 
List Your Business 
Coffee Talk with Experts 
Biz Planning | Sample Plans 
Idea 
Name 
$ 
Do It! 
Promotional Merchandise
Managing | Operations
Work @ Home 
Yoga @ Your Desk 
|
|
Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to Open Your Own Cosmetic Practice
Owning your own cosmetic practice can be deeply rewarding. Besides the satisfaction of owning your own business, you can feel great about being the head of a practice that boosts people’s self-esteem. The cosmetic industry is all about making people feel better about themselves, and while that may seem vain to some, you know it’s important. Self-esteem leads to better relationships, better jobs, and better choices. Something as simple as cosmetic surgery can have the power to turn someone’s life around--and you want to get in on that. If you’re interested in opening your own cosmetic practice, make sure to get certified in your state, and take note of these four tips for success.
Be Honest
Right away, you’ll want to let your customers know what you can and cannot do. You likely won’t open a cosmetic practice unless you’re trained in one or several areas of cosmetic surgery, and it’s important to let them know what you can, and can’t, do with that skill. Cosmetic surgery can perform wonders, but it does have limits and complications, so be upfront with every customer about them.
Be Up-to-Date
You may wish to open more of a spa-themed cosmetic practice, with only natural methods and no technology. You will probably, however, benefit from using technology on your premises, so it’s a good idea to make sure you or a member of your staff is fully trained to operate equipment. Many customers are looking for a cosmetic practice that can offer them laser skin rejuvenation, blepharoplasty, neck lift, fillers, botox, or liposuction. Staying up to date will help you get and keep customers, so consider used cosmetic lasers and other used equipment to save money as you invest in technology.
Be Known
Like any other business, you can’t just open your doors and expect customers to walk in. You have to market yourself. Send out fliers, mailings, and be sure your online presence is easily found and easily accessible. Once you’ve drawn a potential customer into your practice, delight them with a peaceful waiting room--perhaps with a small waterfall, music, and fragrance. Seem as professional and beautiful as you can. Display before and after photos on the wall. Create a vibe for your cosmetic practice, and carry that identity through all your marketing and decor.
Be Courteous
One of the main reasons patients switch to a new cosmetic practice is the staff. You might have a great practice. You might have a wonderful success rate. You might be highly skilled. But if your employees are discourteous or pushy, they’ll start driving your business elsewhere. Employees should treat customers with respect and courtesy, much the same as they’d be treated in a high-end restaurant or spa. Your practice should feel less like a doctor’s office and more like an experience, so encourage your staff to be knowledgeable, friendly, and respectful. While it can be as difficult as starting any other business, starting your own cosmetic practice can be wonderfully rewarding. If you follow these four tips, you’ll be well on your way to success.
|
|
Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News
Copyright 1995-2023, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.
|
|
|
|