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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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How to Open Your Own Cosmetic Practice

 

Owning your own cosmetic practice can be deeply rewarding. Besides the satisfaction of owning your own business, you can feel great about being the head of a practice that boosts people’s self-esteem. The cosmetic industry is all about making people feel better about themselves, and while that may seem vain to some, you know it’s important. Self-esteem leads to better relationships, better jobs, and better choices. Something as simple as cosmetic surgery can have the power to turn someone’s life around--and you want to get in on that. If you’re interested in opening your own cosmetic practice, make sure to get certified in your state, and take note of these four tips for success.

Be Honest

Right away, you’ll want to let your customers know what you can and cannot do. You likely won’t open a cosmetic practice unless you’re trained in one or several areas of cosmetic surgery, and it’s important to let them know what you can, and can’t, do with that skill. Cosmetic surgery can perform wonders, but it does have limits and complications, so be upfront with every customer about them.

Be Up-to-Date

You may wish to open more of a spa-themed cosmetic practice, with only natural methods and no technology. You will probably, however, benefit from using technology on your premises, so it’s a good idea to make sure you or a member of your staff is fully trained to operate equipment. Many customers are looking for a cosmetic practice that can offer them laser skin rejuvenation, blepharoplasty, neck lift, fillers, botox, or liposuction. Staying up to date will help you get and keep customers, so consider used cosmetic lasers and other used equipment to save money as you invest in technology.

Be Known

Like any other business, you can’t just open your doors and expect customers to walk in. You have to market yourself. Send out fliers, mailings, and be sure your online presence is easily found and easily accessible. Once you’ve drawn a potential customer into your practice, delight them with a peaceful waiting room--perhaps with a small waterfall, music, and fragrance. Seem as professional and beautiful as you can. Display before and after photos on the wall. Create a vibe for your cosmetic practice, and carry that identity through all your marketing and decor.

Be Courteous

One of the main reasons patients switch to a new cosmetic practice is the staff. You might have a great practice. You might have a wonderful success rate. You might be highly skilled. But if your employees are discourteous or pushy, they’ll start driving your business elsewhere. Employees should treat customers with respect and courtesy, much the same as they’d be treated in a high-end restaurant or spa. Your practice should feel less like a doctor’s office and more like an experience, so encourage your staff to be knowledgeable, friendly, and respectful. While it can be as difficult as starting any other business, starting your own cosmetic practice can be wonderfully rewarding. If you follow these four tips, you’ll be well on your way to success.

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