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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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How To Make Your Business Global? A Guideline For Beginners

 

Many entrepreneurs aspire to one day built a global brand or business. Something for which they can say that I have customers from 17 different countries. It is a big deal; however, it is not as big as it was 20 years ago.

Why Is It Easy To Build A Business Globally Today Than In The Past?’

If 20 years ago, you have 5 contacts in countries like Germany, Spain, China, Japan, and Brazil. People would appreciate you for your success. Today, we have hundreds of people who follow us, and we follow them on LinkedIn, Twitter, Facebook, etc., and you do not even think about it anymore because everybody has international contacts.

Therefore, before thinking about taking your business global, there are 10 different things that you must be thinking about first.

1.    Ask Why?

Before you build a global brand or business, you must ask the most important question, that is, why do I want to go global? You must be fairly established in your country and marketplace before thinking about establishing it in other countries. Also, because there must be other people around the globe who are working in your area, then you must see where your business stand out from them and offer the global community that unique thing.

If you start with this rational approach, then definitely it’s a good idea to take your business global. If your mind says yes to these questions, then go ahead with full confidence. Otherwise, ask yourself over and over again, until it starts making sense.

2.    Study Culture

After deciding that yes, your business can be of international level, then you have to search for the countries where you want to take your business to. You have to study their culture that how they deal with a business of your type.

You have to find out exactly, how their culture is going to respond to your products and services. How do the people of that country feel about that particular thing is very important to know because if you fail to attract their attention, your dream of a successful business abroad will fail?

3.    Beak the Language Barrier

Whenever you go to some country to expand your business, you have to keep in mind what language do they speak and whether or not they understand your language. Your marketing materials, your brochures, website, email, and customer services to communicate with potential customers must be understandable for the community of that country. The customer must have complete access to the stock situation that they can readily check through apps, such as, Investors Hangout that is translated into their language.

You have to break through the language barrier to reach your targeted audience otherwise your business will fail to establish if no one understands what you are offering to them.

These are the three main tips that you have to keep in mind while taking any step of establishing a business outside your country, that is, on an international level.

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