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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to Increase Your E-commerce Sales
Sooner rather than later, e-commerce, which is the process of purchasing and selling goods online, will become the most popular method of commerce amongst United States consumers. According to Statista, e-commerce shares of total retail sales in the United States has increased every year since 2013, and is projected to increase every year from here on out. With so many consumers now relying on the internet to do their shopping, it is now more important than ever for businesses to understand how e-commerce works, and how to make money off of it. Failure to do so could put your businesses future in serious jeopardy. In this article, I will be discussing five ways that, as a business, you can increase your e-commerce sales and not get left behind.
Target Existing Customers
When trying to increase e-commerce sales, most businesses focus on trying to acquire new customers and overlook their existing ones. However, focusing your attention on existing customers has been proven to be a more efficient way of generating revenue. Existing customers are more likely to add more items to their cart and have a higher conversion rate than new customers. Therefore, making sure that you care for your current customers should be your top priority. One way you can do this is by offering a customer loyalty program. This will incentivize shoppers to spend more money and as a result will increase your e-commerce sales.
Use Video Demonstrations
Using video demonstrations is an excellent way to promote your products because people are more likely to remember something if they watched it as opposed to reading it. In addition, having video demonstrations on your website increases the amount of time a consumer will spend on your site. According to a study, websites that have videos can make the average internet user spend 88% more time on it. The more time someone spends on your website, the higher the chance that they purchase something. Video demonstrations also provide an opportunity for you to thoroughly explain your products to people who may not understand it otherwise.
Offer Holiday Promotions
During the holiday season, most brick and mortar stores get excessively crowded and annoying to shop in. Because of this, many people have turned to online shopping. Since many people shop online during the holiday season, you need to be able to separate yourself from competitors, and incentivize shoppers to spend money at your store. The way to do that is by offering promotions. Consumers spend more money during the holiday season than at any other point during the year, so by offering promotions during this time, you are giving yourself great odds to increase your e-commerce sales.
Implement APIs
Implementing APIs on your website will help increase your e-commerce sales by allowing for seamless integration and a quick flow of knowledge. This enables customers to easily navigate your site and make purchases fast. There are many different types of APIs that you can install, but in terms of boosting e-commerce sales, there is one that I would recommend installing above all the others, and that is a shipping API. This type of API allows consumers who have made a purchase to easily track where their product is, and enables them to know exactly when they can expect to receive it. If a consumer knows exactly when to expect their product, they are more likely to buy it.
Optimize Your Homepage
Your sites homepage is going to be the first thing that people see when shopping at your online store. Therefore, you want to make sure it looks nice, and that it doesn't make consumers feel sketchy about your business. If it doesn't, people are not going to want to check out the rest of your website. Using catchy headlines that will grab the consumers attention, emphasizing great deals on products, and using a wide variety of videos, pictures and graphics are all great ways to make sure that the consumer will stick around on your website.
In summary, given the rise of e-commerce over the last several years, every business should be focusing on increasing their sales in this department. Based on the data, e-commerce is poised to become the most profitable type of commerce in the not so distant future, and understanding how to make money off of it is a must.
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