Ask Questions 
Share Tips 
List Your Business 
Coffee Talk with Experts 
Biz Planning | Sample Plans 
Idea 
Name 
$ 
Do It! 
Promotional Merchandise
Managing | Operations
Work @ Home 
Yoga @ Your Desk 
|
|
Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to Curate Your Store’s Health and Wellness Inventory
The health and wellness industry has gained a tremendous amount of support over the last ten years. Transcending its popularity among free spirits and granola lovers, the general public has started to adopt holistic approaches to improving physical and emotional health.
With this new wave of notoriety, many communities have seen more health-centric popups, grocery stores, and online markets than ever before. And with a new market for selling products, new and existing wellness brands are ramping up production and launching new products on the daily, which makes stocking inventory incredibly overwhelming for shop owners.
But with a pointed effort and some guidance, you can stock your shelves and online inventory with products that will keep your customers coming back for more. Take a look at these four tips to learn how you can do so.
Keep it high-quality
Quality reigns supreme among all else when it comes to building an inventory for any shop, but it’s especially important for health-centered purveyors. In the past, the wellness industry has had a bad reputation for being “gimmicky” because so many brands have tried to cash in on the movement without putting in the hard work and passion that trusted companies exhibit. Therefore, finding high-quality products should be your top priority when building your store’s collection.
But how do you make sure that a company really is as authentic as they claim to be?
- Do your research by reading customer reviews, searching the Better Business Bureau website, and looking for stamps of approval from industry leaders.
- Look for scientific support when possible. Many wellness products aren’t tested by the FDA, which makes it hard to differentiate the good from the bad. So, look for other indicators of quality like products who have gone through independent research. For example, lab-tested CBD gummies are more likely to contain genuine, effective ingredients than those that haven’t undergone any testing.
- Ask your community for leads. Thanks to the presence wellness brands and influencers have on social media, it’s easy to find products that are popular among your existing and prospective clients.
Appeal to several audiences
Holistic health is already a niche circle on its own, so you’ll want to make sure your store’s inventory appeals to many types of people who embrace the lifestyle. By incorporating a broad selection of items such as workout apparel, health foods, and supplements, you can invite your customers to find a well-rounded approach to wellness that works for them!
Support small businesses
It’s always a good idea to support small businesses—they’re your neighbors, friends, and possibly even your own family members. And in the current climate, shopping small is more important than ever before! As you build your inventory, try to find locally made alternatives to big brand names when you can.
Reach out to business owners in your area to learn about local makers who may be selling products that suit your vibe and your customers’ needs.
Find products with inspiring stories
As an advocate for health and wellness in your community, you have a unique opportunity to support other causes that are important to your customers, neighborhood, and yourself. By selecting wellness ware with a story and a mission, you can show some love for other causes that are important to you.
Here are a few examples to help you get started:
- Organic lip balm that supports survivors of domestic abuse and sexual assault.
- This women-owned-and-operated brand makes natural deodorant that “does its dam* job.”
- Miranda Bennett makes plant-dyed apparel with her all-female team.
- Pura Vida aims to support local economies in Costa Rica while making stylish, sustainably made bracelets.
By partnering with these socially-conscious brands, you not only get to do good but sharing these stories with your customers is a great way to spark conversation and activism!
Final notes
Running your own business is challenging by nature, but many new business owners don’t consider the importance and struggle of curating a great inventory. By finding amazing products, you can make sure your customers always come running back for more. Plus, you can form amazing partnerships with brands that share your passion.
What are your favorite wellness products to stock your shelves with? Let us know in the comments below!
|
|
Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News
Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.
|
|
|
|