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How to Curate Your Store’s Health and Wellness Inventory


The health and wellness industry has gained a tremendous amount of support over the last ten years. Transcending its popularity among free spirits and granola lovers, the general public has started to adopt holistic approaches to improving physical and emotional health.

With this new wave of notoriety, many communities have seen more health-centric popups, grocery stores, and online markets than ever before. And with a new market for selling products, new and existing wellness brands are ramping up production and launching new products on the daily, which makes stocking inventory incredibly overwhelming for shop owners.

But with a pointed effort and some guidance, you can stock your shelves and online inventory with products that will keep your customers coming back for more. Take a look at these four tips to learn how you can do so.

Keep it high-quality

Quality reigns supreme among all else when it comes to building an inventory for any shop, but it’s especially important for health-centered purveyors. In the past, the wellness industry has had a bad reputation for being “gimmicky” because so many brands have tried to cash in on the movement without putting in the hard work and passion that trusted companies exhibit. Therefore, finding high-quality products should be your top priority when building your store’s collection.

But how do you make sure that a company really is as authentic as they claim to be?

  • Do your research by reading customer reviews, searching the Better Business Bureau website, and looking for stamps of approval from industry leaders.
  • Look for scientific support when possible. Many wellness products aren’t tested by the FDA, which makes it hard to differentiate the good from the bad. So, look for other indicators of quality like products who have gone through independent research. For example, lab-tested CBD gummies are more likely to contain genuine, effective ingredients than those that haven’t undergone any testing.
  • Ask your community for leads. Thanks to the presence wellness brands and influencers have on social media, it’s easy to find products that are popular among your existing and prospective clients.

Appeal to several audiences

Holistic health is already a niche circle on its own, so you’ll want to make sure your store’s inventory appeals to many types of people who embrace the lifestyle. By incorporating a broad selection of items such as workout apparel, health foods, and supplements, you can invite your customers to find a well-rounded approach to wellness that works for them!

Support small businesses

It’s always a good idea to support small businesses—they’re your neighbors, friends, and possibly even your own family members. And in the current climate, shopping small is more important than ever before! As you build your inventory, try to find locally made alternatives to big brand names when you can.

Reach out to business owners in your area to learn about local makers who may be selling products that suit your vibe and your customers’ needs.

Find products with inspiring stories

As an advocate for health and wellness in your community, you have a unique opportunity to support other causes that are important to your customers, neighborhood, and yourself. By selecting wellness ware with a story and a mission, you can show some love for other causes that are important to you.

Here are a few examples to help you get started:

  • Organic lip balm that supports survivors of domestic abuse and sexual assault.
  • This women-owned-and-operated brand makes natural deodorant that “does its dam* job.”
  • Miranda Bennett makes plant-dyed apparel with her all-female team.
  • Pura Vida aims to support local economies in Costa Rica while making stylish, sustainably made bracelets.

By partnering with these socially-conscious brands, you not only get to do good but sharing these stories with your customers is a great way to spark conversation and activism!

Final notes

Running your own business is challenging by nature, but many new business owners don’t consider the importance and struggle of curating a great inventory. By finding amazing products, you can make sure your customers always come running back for more. Plus, you can form amazing partnerships with brands that share your passion.

What are your favorite wellness products to stock your shelves with? Let us know in the comments below!


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