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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to Create Follow-Worthy Social Media Pages for Your Business
In today’s day and age, social media is a must for businesses intent on getting ahead. However, many of these online platforms can be time consuming and confusing to both learn and use, causing many business owners to hang their heads in defeat.
Well, it is often said that if you want to master something, find someone who has already mastered it and learn from them. So, that’s what we did.
Take T. Harv Eker, for instance. This bestselling author, speaker, and “financial freedom” guru has 131,000 followers on Twitter alone (and another 774,000+ followers on Facebook and 153,000 on Instagram). What can we learn from his follow-worthy profile?
It Benefits You to Post Regularly
If your idea of being on social media involves simply setting up your page and then posting only when you feel like it—which is usually never—it’s going to show up in the number of followers have. Or rather, don’t have.
One thing that is consistent across all of Eker’s platforms is that he posts often. Case in point: he joined Twitter in December of 2008 and, since then, he has posted 32,400 tweets. That amounts to somewhere between eight and nine tweets every day for the last ten years.
According to Social Report, how much you should post is dependent upon which platforms you use. For example, if your business is on Facebook, one to two posts a day is okay. However, to get more “bang for your buck” on Twitter, aim for three to five per day.
Use Hashtags (But Use Them Correctly)
Hashtags are to social media what maps are to people who are lost. They help you find exactly what you’re looking for in less time, and hopefully with less stress.
If you look at Eker’s social media sites, you’ll see that he not only uses hashtags in his posts, but also in his profile. How can you get the most from hashtags on your sites?
For starters, Sprout Social suggests that, when using these tags, don’t string too many words together in one single hashtag because #toomanywordscanbeabitmuch. Also, don’t overuse hashtags by putting too many in a post and don’t use them when they’re not relevant.
Do use hashtags to join trending conversations though. For instance, if a particular event is coming up that is related to your business or area of expertise, create a post about that event, hashtagging it and adding your business to the conversation thread.
Promote Others
When it comes to social media, one of the things that makes this type of marketing so daunting is coming up with the posts. You can literally spend all day crafting content, photos, and graphics in an effort to increase your engagement. Who has the time?
Instead, if you look closely at Eker’s page, you’ll notice that a lot of his posts link to articles written by others. This enables him to provide his followers valuable content without having to carve time out of his day to create each and every piece himself.
Promoting others also serves another purpose as those who are promoted will be more likely to promote you in return. It’s an “I’ll scratch your back if you scratch mine” way of getting your posts in front of other people’s ready-made audiences, increasing the odds that their followers will decide to follow you as well.
If your goal is to increase your social media following, post regularly, use hashtags (correctly), and promote others. Then sit back and smile as you watch your numbers grow.
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