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How AI Can Revolutionize Your Marketing

 

The use of artificial intelligence is becoming more and more common in the business world nowadays. Whether you have a small, medium, or large enterprise, AI can help you to streamline business activities and extract key data. 

AI marketing can help you find out more about your clients and attend to their needs without having to hire more staff. Let’s look at what AI is in the marketing context and how it can benefit your company. 


What is AI in Marketing?

There are many ways AI can be defined. Essentially, AI in marketing is a cluster of technologies that work together to perform tasks that traditionally require human intelligence. It is designed to emulate human intelligence in software and machine programming. Using AI can save a lot of time and money. 

According to the US Patent and Trademark Office, AI tech includes that which is or can simulate the following:

  • Knowledge processing
  • Machine learning
  • Language processing
  • AI hardware
  • Speech recognition
  • Planning
  • Computer vision
  • Evolutionary computing


Ways AI Can Improve Marketing

Statistics show that using AI in marketing can significantly increase productivity in your business. Studies show Ai can improve productivity by as much as 40%. That’s a huge margin. There are several ways in which AI can help to achieve this milestone. 

1. Automates More Functions

AI allows you to automate more of your marketing functions intelligently. This helps to speed up marketing processes, which saves time that can be spent on other areas of the business. It also helps to get the mundane tasks done so that staff can concentrate on more important business functions. 

With the data collected by AI systems, you can also better define your automated marketing campaigns. AI can be used to optimize email and social media marketing content according to the data gathered about your target market, which leads to more click-throughs and conversions. 

2. Minimizes Mistakes

Human beings make errors. It’s just one of those things. AI makes fewer errors due to being computerized and due to its advanced programming. AI is particularly useful at guarding against errors in the data security department. 

This means your old and new clients’ data will be safer from cyber hacking than if it was managed manually. Especially with online businesses, people want to know that their important personal information, such as social security number and banking details, is safe. This can be a key marketing point for your enterprise. 

3. Saves Money

A massive benefit of using AI is that it can save you money. With the programming in place, you won’t have to hire numerous staff members to manually attend to all business functions. AI technology also allows you and your existing staff to work faster, which brings down the cost of each task. 

For example, a content manager can work with AI to run marketing A/B tests and to generate and develop marketing content. This speeds the process up dramatically, meaning the manager can use their hours more productively, which gives you more bang for your buck!

4. Better Return on Investment

As AI examines client data minutely to establish accurate client analyses, the tech can help personalize and target customer needs better. This means marketing campaigns can speak to the client more clearly, and the business offering can attend to their specific needs more precisely. 

These in-depth customer insights mean you can understand exactly what your customers want and deliver it to them. This means more people will be likely to buy your product or service as it can clearly help them with what they need. This makes AI a key factor in maximizing your ROI models

Some Final Thoughts

As you can see, AI can help to streamline your marketing by providing data analysis and support that you’d never be able to achieve manually. The tech thus allows you to maximize your work time and money spent, and to get an optimum return on investments. 

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