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Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz. Who are the Key Stakeholders in an Acquisition or a Merger?   You’re attempting to grow your business, and one way to get this done is to harness today’s digital power. The only thing you have to figure out is the best way to do this. Ideally, you’ll be using the latest marketing techniques to accomplish your goal, and that’s what you’re going to learn about here.   A Secure Site An important marketing strategy you need to observe is the new HTTPS requirement imposed by search engines. It may not seem like a deal because you can market without incorporating this new measure, but it can hurt SEO results, and that’s not a good thing if you want to continue growing your business. Adding HTTPS to your site gives your customers a sense of security. Once search engines notice the upgrade, your marketing efforts should improve since every company has not made the switch.   Key Niche Marketing Investing in niche marketing is the next big thing for businesses seeking growth. For a while, companies were just marketing like any other business. Sure, they had to create marketing tools that showcased each company’s service or products, but they all followed the same guidelines. That’s no longer the case and for a good reason. For example, DUI lawyer marketing is very different from marketing for e-commerce. Niche marketing helps with targeting, and that’s a big deal nowadays because users are hungry for targeted marketing and dismiss anything they don’t care about.   Online Reputation Management Another essential thing to incorporate into your digital marketing is online reputation management. This has been around for some time, but it continues to grow in importance. Your marketing won’t be so successful if you’ve got many bad reviews online. People are willing to trust online reviews more than you can imagine. Bad reviews make your marketing efforts null, which makes online reputation management valuable. In essence, you’ll be sniffing out all your online reviews, answering them, and attempting to drown out most negative reviews if possible. It’s going to feel much better knowing that bad reviews aren’t trashing the money you’re investing in marketing.   Using Remarketing A new digital marketing technique that many businesses are using is remarketing. As tracking technology gets better, companies can track individuals through the web. If someone visits your site but is not responsive to your first marketing push, they might be receptive to your second one if you push a second one. This is possible through tracking cookies that will show them your second wave of marketing on new sites they visit. You’ll be surprised how often remarketing seems to work. It’s like you’re reminding these visitors of your site as they keep shopping around.   The Influencer You know how important social platforms are, and you're probably doing your part to infiltrate those platforms, but there’s something new you have to work on establishing, which deals with influencers. Social media influencers have established trust with folks who watch their videos or read their posts. In essence, they are mini-celebrities. Their power involves their star power, but it also deals with the trust they’ve established with their audience. These folks value honesty, so if you are going to work with them, understand that they’re going to be as honest as they can be with their audience.   These are some important new digital marketing techniques and tools available to you. The more you lean into some of these, the more your business should grow. 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