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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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A Guide to Optimizing Your Business’s Online Presence

 

Whatever your business does online should be targeted towards success. Every online move you make should be tailored to your target audience or enticing new consumers to your business while promoting a positive brand image, too. There are simple ways to do this, and there are also longer methods which require more time and hard work. Either way, optimizing your online presence doesn’t have to be overwhelming: it can be as interesting and fun as you allow it to be, by using the following steps.

 

Make Your Website the Best It Can Be

This means a website with a fast loading time, simple navigation, and exciting content. Web design which performs well means a more positive consumer experience, and that inevitably has an effect on how long your customer will continue to browse, and the likelihood of them returning to your website. Your tabs need to be clear and concise, and the tone should be applicable to your business identity.

 

Proof-Check Everything You Post

This applies to any online avenue, whether it be your own website, communication with customers or social media posts. Consumers will be aware of every aspect of your communication and will undoubtedly pick up on any mistakes. A simple typo may be forgiven, but if the typo can be avoided in the first place by proofreading, then you should take the time to do so. Incidentally, if your business website is riddled with spelling mistakes, this promotes a bad image.

Additionally, if you are posting media such as photos or videos, you should always ensure that the content has uploaded properly and that photos are clear. It will be frustrating for a customer if they cannot view the content you have posted or if it is blurred.

 

Engage in Online Conversations

The opportunities for these conversations will vary depending on your business. There may be a dedicated forum website for your area of business where you can get involved and help consumers with queries or industry knowledge. Alternatively, you can browse social media for any trending topics and engage with consumers that way. Even if the topic of conversation isn’t relevant to your product, the fact that you are engaging with consumers in any way promotes a positive impression of your business.

 

You Don’t Always Have to Be Overly Professional

The beauty of online platforms, such as social media, means that you can be more creative with your promotion. Naturally, it’s important always to maintain a professional image – and some businesses more than others may be required to be more serious and professional – but that doesn’t mean you can’t introduce an element of fun where applicable. Consumers like to see a more personable approach with a business, and sometimes, it can be the personal image projected which can make the difference for them choosing your business over another.

Platforms such as Instagram mean you can post interesting photos which don’t have to be overly promotional. Maybe it’s a quick snap of your office dog, which allows people to see your playful side while not affecting your professionalism.

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