Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

A Guide To The Benefits Of Company Apps - And Reasons Why Your Firm Needs One

 

Since the iPhone was first launched by Steve Jobs way back in 2007 at the annual MacWorld event, the web has been transformed by mobile devices. Where once we logged on using cumbersome desktop towers and CRT screens, now mobile use dominates the internet. Indeed, depending on which statistic you believe, mobile device traffic now accounts for anywhere between 50-80% of all internet traffic.

 

The mobile revolution

Through a combination of improved technology and vastly quicker connection speeds (including the breathtakingly fast 5G technology), the wireless web has become a reality, and with more and more of our gadgets and devices now becoming internet-enabled, the trend shows no signs of slowing.

 

However, in conjunction with the shift en-masse to web mobile web use has come another silent revolution in the background - namely the need for smart applications to run on our devices to fully capitalize on the benefits offered by non-tethered web access.

 

The age of the app

Modern mobile applications draw on the considerable processing power and associated devices that feature on today’s handhelds - everything from its GPS signal to its camera and microphone, etc. Using these in-built capabilities makes apps considerably more powerful than just standard websites and can bring a raft of benefits to your users. However, the question remains, should you invest in an app for your firm?

 

Does my firm need an app?
The truth is, it depends. You don’t necessarily ‘need’ an app as such – however, a more pertinent question might be, ‘will an app benefit my firm’? If you’re stuck on the fence as to whether to employ the services of a company like www.makeitsimple.co.uk, below are a few convincing reasons why commissioning the development of an app might just transform your business:

 

Apps help branding: By its nature, an app sits on the home screen of your client’s device, meaning your logo remains front and center in their minds. Also, reaching you is as simple as a basic tap on your launch icon.

 

No matter how you look at it, apps add legitimacy and gravity: It might sound a little trivial but having a company app is cool. It makes you stand out, lends gravity to what you’re doing, and makes you look more serious in your endeavors - particularly if your rivals don’t have one.

 

Apps improve communication: Linked to the branding point above, depending on the services you include in your application, your customers will have direct access to your sales and support team through the app.

 

Apps can help build loyalty: Being featured on your clients’ home screens will undoubtedly help them remember you, but you could also incorporate other tricks into your application to keep them coming back. For example, if you have an e-com-enabled app, you could include a loyalty scheme that entitles users to discounts when certain thresholds are met, etc.

 

Apps allow you to unobtrusively communicate directly with clients: Remember the ‘good’ old days when you would post company news on your website in the hope someone might eventually stumble over your finely-crafted prose, almost by accident? With an app, you can publish posts directly to users who will receive a notification the minute you publish your article.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.