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Expert Answers to Biz Questions Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Group Messaging Services for Modern Businesses
Despite the fact that the service of ordinary SMS has been used for more than 20 years, its popularity is only growing. Market research shows that the quantity of sent/ received text messages increases each year. According to the recent data, this trend will last for at least another few years. Therefore, this tendency should be considered when sms business solutions are elaborated. What is the reason for the above trend? There are basically two main reasons: ● The scale of private SMS naturally decreases. However, many businesses are increasingly using the service as an effective tool for working with clients. Even online stores are more likely to use SMS than email and social networks to work with clients. ● The efficiency of message delivery is much higher than in other means of communication. In simple words, a customer reads the message immediately. So there is no need for you to wait for him to connect to the Internet, check his account in social network or e-mail, etc. Running Successful Marketing Campaigns with INTIS The introduction of SMS technology allows firms to simplify the interaction with employees/ partners/ clients and save on service processes. Thus, clients can instantly get information about: ● The new promotions and bonuses. ● The order status. ● Company new terms and services. Naturally, based on the company needs, it is possible to automate some extra services, which will further expand the opportunities for customers. For example, you can send some notifications and happy birthday greetings. Such an approach to the client will be highly appreciated and will increase trust to the firm. Two-Way Contact is a Double BenefitThe possibility of two-way contact with customers gives a lot of benefits to the company. In case you have a promotional offer for buyers that is limited in time, then which tool will you use to ensure your clients know about it in the shortest time? Bulk messaging from INTIS telecom will be a smart solution for you. Promotions exist not only for engaging new clients but also for maintaining the interest of seasoned customers which bring about 60% of profits. Keep in mind about them. Create a database with the numbers of all your clients and use it to inform them about new hot offers. Therefore, you can be sure that the client always remembers you and will never go to your competitors. Mainly, you are to understand that increasing sales without raising the number of customers is simply impossible. That is why the first priority in this case is to establish a close relationship with existing customers. For these purposes, entrepreneurs apply mass messaging services, which can be done both via the Internet and through a mobile phone.
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